Chris Dela Cruz Shoots a Hat Heavy Editorial for Mode XY
Marissa Liu — September 15, 2009 — Fashion
References: modexy & style-anywhere
Stylist Ryuji Shiomitsu imagines a man of many hats in the hat heavy editorial, 'Bi-Polar'. The shoot graces the pages of online Filipino men's fashion magazine Mode XY. Model Kiko Matos wears black lips, dark brows and headgear that ranges from a feathered garland to a molded plastic bag.
Photographer Chris Dela Cruz shot Kiko Matos modeling the various imaginative headpieces for the hat heavy editorial.
Implications - Increasingly, the youth of today are questioning the gender and identity roles that have been handed down from the generation of their parents. Men are adopting female fashion elements and vice versa. Companies looking to find success with this group will need to reflect their alignment with these shifting identity roles and not prescribe a norm; this can be accomplished by having ads that contain lots of different types of individuals.
Photographer Chris Dela Cruz shot Kiko Matos modeling the various imaginative headpieces for the hat heavy editorial.
Implications - Increasingly, the youth of today are questioning the gender and identity roles that have been handed down from the generation of their parents. Men are adopting female fashion elements and vice versa. Companies looking to find success with this group will need to reflect their alignment with these shifting identity roles and not prescribe a norm; this can be accomplished by having ads that contain lots of different types of individuals.
Trend Themes
1. Gender-fluid Fashion - As more young people embrace non-binary identities, brands have an opportunity to create lines that challenge traditional gender roles and support individual expression.
2. Experimental Headwear - Fashion designers can explore creative ways to accessorize the head, using unconventional materials and designs for both men's and women's styles.
3. Inclusive Advertising - Marketing campaigns that showcase diversity and gender non-conformity can appeal to a growing demographic of consumers who seek acceptance and representation.
Industry Implications
1. Fashion - Designers can create lines that incorporate diverse, gender-fluid styles and experimental headwear designs.
2. Marketing - Brands can develop inclusive advertising content that reflects shifting identity norms and appeals to a diverse audience.
3. Media - Media outlets can showcase editorial content that celebrates gender non-conformity and promotes diversity and individual expression in fashion and lifestyle.
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