The Hasbro My Little Pony Collection is Open for Customization
Meghan Young — November 6, 2014 — Life-Stages
Fans of the Hasbro My Little Pony collection who for whatever reason was never able to connect with a single character will be pleased to learn that they can now create their own. Part of a new initiative that puts the design process in the hands of 'Super Fans,' the toy company has teamed up with Shapeways to allow people to create their own pony.
A unique concept that allows customers to be part of the Hasbro My Little Pony family in a much more intimate and hands on way, the SuperFanArt program will incorporate other collections in the near future. For now, however, artists and fans will focus on this particular line. Of course, their creations will be carefully approved and curated by Hasbro.
A unique concept that allows customers to be part of the Hasbro My Little Pony family in a much more intimate and hands on way, the SuperFanArt program will incorporate other collections in the near future. For now, however, artists and fans will focus on this particular line. Of course, their creations will be carefully approved and curated by Hasbro.
Trend Themes
1. Custom Toy Creation - Enabling customers to design and create their own toys for a more intimate and personalized experience.
2. 3D Printing in Toy Industry - Incorporating 3D printing technology within the toy industry to enhance creativity and innovation.
3. Superfanart Program - Engaging consumers in the design process to create a more loyal and enthusiastic fan base.
Industry Implications
1. Toy Manufacturing - Encouraging the toy manufacturing industry to adopt 3D printing and customization to meet customer demands.
2. 3D Printing Industry - 3D printing industry has the opportunity to collaborate with toy industry to provide customized design and manufacturing solutions.
3. Fan Engagement Industry - Providing digital platforms and tools that enable fans to connect, create and share their personalized experiences and products.
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