The Harvey Nichols Sale Campaign Encourages Participation Not Admiration
Meghan Young — December 5, 2011 — Marketing
References: ddb & ibelieveinadv
The Harvey Nichols Sale campaign encourages people to "stop window shopping," as its tag line states simply. Although window shopping is easier on the wallet, it is definitely not easier on the mind, especially when there is a serious winter sale going on. Just in time for the holiday season, the Harvey Nichols brings out the big guns.
Conceived and executed by DDB, an ad agency based in London, England, the Harvey Nichols Sale campaign features three beautiful models comically pressing their faces up against a window. These images are clever and creative while also showing how ridiculous it is to pass up on an opportunity like this. Not to mention that everyone deserves a special Christmas to themselves.
Conceived and executed by DDB, an ad agency based in London, England, the Harvey Nichols Sale campaign features three beautiful models comically pressing their faces up against a window. These images are clever and creative while also showing how ridiculous it is to pass up on an opportunity like this. Not to mention that everyone deserves a special Christmas to themselves.
Trend Themes
1. Participation-focused Advertising - Opportunities for businesses to create campaigns that encourage participation rather than just admiration through clever and creative images.
2. Comical Advertising - Opportunities for businesses to create campaigns that use humor and wit in their advertising to capture consumer attention and promote engagement.
3. Winter Sale Advertising - Opportunities for businesses to create campaigns that promote their winter sales and encourage consumers to take advantage of seasonal deals.
Industry Implications
1. Fashion Retail - Opportunities for fashion retailers to promote their holiday season sales through creative and humorous advertising campaigns.
2. Marketing and Advertising - Opportunities for marketing and advertising businesses to work with clients and create effective and engaging campaigns that encourage consumer participation and promote seasonal sales.
3. Consumer Goods - Opportunities for businesses in the consumer goods industry to create sales campaigns that capture consumer attention and encourage participation during the holiday season.
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