This Harvey Nichols Christmas Collection is for the Cheap-at-Heart
Angela Rajic — December 2, 2013 — Marketing
References: youtube & creativecriminals
Buying a little something has taken on a whole new meaning thanks to the new Harvey Nichols Christmas campaign. The UK has released a series of tongue-cheek commercials for its line of cheap gifts -- a pack of rubber bands, gravel a door stopper, a pen, etc. The commercials run with with the slogan "A little something for them, a bigger something for you."
The 'I'm Sorry I Spent it all on Myself' collection is a fun mocking of the Christmas shopping season, supposedly encouraging shoppers to self-indulge while buying Harvey Nichols' inexpensive 'gifts' to save more money for themselves.
This Harvey Nichols Christmas campaign is humorous, if a little callous, but will certainly amuse many who may like to use items bought from their collection as gag Christmas presents or stocking stuffers.
The 'I'm Sorry I Spent it all on Myself' collection is a fun mocking of the Christmas shopping season, supposedly encouraging shoppers to self-indulge while buying Harvey Nichols' inexpensive 'gifts' to save more money for themselves.
This Harvey Nichols Christmas campaign is humorous, if a little callous, but will certainly amuse many who may like to use items bought from their collection as gag Christmas presents or stocking stuffers.
Trend Themes
1. Cheap Christmas Gifts - Opportunity for businesses to create inexpensive and humorous gift options for the budget-conscious shopper.
2. Self-indulgent Shopping - Potential for retailers to promote self-indulgence while offering affordable items, catering to consumers who want to save money for themselves.
3. Mocking the Shopping Season - Room for companies to create humorous and satirical advertising campaigns that playfully mock the traditional Christmas shopping season.
Industry Implications
1. Retail - The retail industry can capitalize on the trend of cheap Christmas gifts by offering a wide variety of affordable and funny gift options.
2. Advertising - Opportunity for advertising agencies to create campaigns that promote self-indulgent shopping while using humor and satire to engage consumers.
3. Gift and Novelty - The gift and novelty industry can tap into the trend by developing unique and amusing products that are both affordable and entertaining.
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