Josh Hartnett for Emporio Armani Diamonds (UPDATE)
mediterranean — June 27, 2008 — Marketing
References: nowsmellthis.blogharbor
Trend Hunter brought you the paparazzi-inspired print ad for Emporio Armani Diamonds for Men featuring actor Josh Hartnett. Now we bring you the sexy, black & white video commercial with the shirtless heartthrob.
The video commercial, which was directed by David Slade, starts with Hartnett talking on the phone at his home. He gives us a little show while dressing up before he drives to a premier where throngs of fans and paparazzi go nuts for him.
The commercial features the song "Slow Hands" by Interpol. Beyonce's "Diamonds Are a Girl's Best Friend" is also featured for a few seconds while Hartnett is driving his sports car.
The video commercial, which was directed by David Slade, starts with Hartnett talking on the phone at his home. He gives us a little show while dressing up before he drives to a premier where throngs of fans and paparazzi go nuts for him.
The commercial features the song "Slow Hands" by Interpol. Beyonce's "Diamonds Are a Girl's Best Friend" is also featured for a few seconds while Hartnett is driving his sports car.
Trend Themes
1. Paparazzi-inspired Print Ads - Opportunity to create print ads that mimic paparazzi-style photos to attract attention and create buzz.
2. Black & White Video Commercials - Opportunity to produce black & white video commercials for a classic yet modern aesthetic.
3. Celebrity Endorsements - Opportunity to leverage celebrity endorsements to increase brand recognition and appeal.
Industry Implications
1. Fashion - Fashion industry can adopt paparazzi-inspired print ads and black & white video commercials to create captivating campaigns.
2. Automotive - Automotive industry can explore the use of black & white video commercials to showcase the sophistication and elegance of their sports cars.
3. Music - Music industry can collaborate with brands to create commercials featuring popular songs for cross-promotion and increased exposure.
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