Artist Adam Rabalais’s Harry Potter Posters Evoke a New Feel
Paul Maccarone — July 21, 2013 — Marketing
References: adamrabalais.deviantart & designtaxi
Graphic Designer Adam Rabalais’s re-imagined Harry Potter posters manage to provide a contrasting look while still paying homage to the underlying nature of the cult film. Each poster comes with a clever message that speaks to the images that associate with the story.
Set to a grunge-inspired background that servers to highlight the minimalist-like depictions, a consistent tone is set by Rabalais. The posters share how the iconic story enjoyed a tremendous shift through its unfolding adventures. Each chapter of the films is represented and the main premise of each is inventively displayed as a way to embody the major themes. From the dramatically dangerous tournament in the Goblet of Fire, to the yin and yang focused Order of the Phoenix, all are precisely covered. Rabalais’s Harry Potter posters serve as an astute lesson in brand reinvention.
Set to a grunge-inspired background that servers to highlight the minimalist-like depictions, a consistent tone is set by Rabalais. The posters share how the iconic story enjoyed a tremendous shift through its unfolding adventures. Each chapter of the films is represented and the main premise of each is inventively displayed as a way to embody the major themes. From the dramatically dangerous tournament in the Goblet of Fire, to the yin and yang focused Order of the Phoenix, all are precisely covered. Rabalais’s Harry Potter posters serve as an astute lesson in brand reinvention.
Trend Themes
1. Re-imagined Posters - The trend of re-imagining classic posters can be applied to other cult films and franchises, creating new revenue streams for artists and fans alike.
2. Minimalist Design - The trend of using minimalist design can be applied to other franchises and pop culture icons, creating unique and recognizable designs for merchandise and marketing campaigns.
3. Creative Storytelling - The trend of creatively displaying the main premise of each chapter can be used to enhance the promotional materials for books, movies, and TV shows, making them more appealing and engaging to consumers.
Industry Implications
1. Graphic Design - The graphic design industry can benefit from incorporating the trend of minimalist design and creative storytelling into their work for clients in various industries.
2. Film and TV Merchandise - The film and TV merchandise industry can benefit from re-imagining classic posters and creating unique and recognizable designs for franchises and pop culture icons, attracting new customers and increasing sales.
3. Publishing - The publishing industry can benefit from incorporating the trend of creatively displaying the main premise of each chapter into their book covers and promotional materials, making them more visually appealing and engaging to readers.
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