The Harry Potter at Hemleys Experience Celebrates Famous Characters
Jana Pijak — March 11, 2019 — Business
Warner Bros. and British toy store Hemleys have joined forces for a Harry Potter at Hemleys activation that celebrates famous characters from the beloved book and film franchise. "This new Harry Potter-inspired environment aims to bring the Potter universe to life with a highly interactive retail space." This unique, kid-friendly pop-up boasts everything from themed merchandise that is exclusive to Hemleys to theatrical in-store experiences like wand, broomstick and sorting hat demonstrations that help immerse children into a fictional and fantastical story.
This unique retail partnership speaks to the ongoing popularity of author J.K. Rowling's wizardly book franchise and its affect on today's generation of kids who will grow up to be the creative and experience-driven consumer of the future.
This unique retail partnership speaks to the ongoing popularity of author J.K. Rowling's wizardly book franchise and its affect on today's generation of kids who will grow up to be the creative and experience-driven consumer of the future.
Trend Themes
1. Interactive Retail Experiences - Hemleys' Harry Potter activation showcases the potential for experiential retail to bring fictional universes to life.
2. Kid-friendly Pop-ups - This Harry Potter activation at Hemleys highlights the appeal and success of temporary retail experiences geared specifically towards children.
3. Brand Collaborations in Retail - The Warner Bros. and Hemleys partnership demonstrates the benefits of bringing together two popular brands in a unique retail environment.
Industry Implications
1. Toy Retail - Collaborative retail ventures like Warner Bros. and Hemleys' Harry Potter activation offer opportunities for innovation in the toy industry through immersive experiences.
2. Entertainment and Media - Franchise activations like the Harry Potter experience at Hemleys showcase the potential for media companies to expand their brands into real-life experiences.
3. Event Planning and Management - The success of Hemleys' Harry Potter activation illustrates the demand for event planning and management services in creating and executing immersive pop-up experiences.
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