This Hard Rock Cafe Guitar Turns Burger Ingredients into Audio Tones
Laura McQuarrie — June 14, 2019 — Marketing
References: hardrockcafe & prnewswire
A one-of-a-kind, patent-pending Hard Rock Cafe guitar was created by famed guitar maker James Trussar that boasts the unique ability to play music through a burger's ingredients. The unconventional instrument makes the most of a player's body to generate an electrical current through the burger and turn its ingredients into musical tones. Rather than strumming the strings of a guitar, players are able to tap the burger to complete the electrical circuit, as the design of the guitar is wired with a single-board micro-controller.
Hard Rock Cafe created the world's first playable burger-powered guitar to share the tune of 'The Golden Solo,' which kicks off the launch of its 24-Karat Gold Leaf Steak Burger.
The burger-powered Hard Rock Cafe guitar was created by the same legendary guitar maker who has catered to clients like Mick Jagger, Bob Dylan and Eric Clapton.
Hard Rock Cafe created the world's first playable burger-powered guitar to share the tune of 'The Golden Solo,' which kicks off the launch of its 24-Karat Gold Leaf Steak Burger.
The burger-powered Hard Rock Cafe guitar was created by the same legendary guitar maker who has catered to clients like Mick Jagger, Bob Dylan and Eric Clapton.
Trend Themes
1. Interactive Instruments - The creation of burger-powered guitars demonstrates the trend of interactive instruments, where unconventional methods are used to produce music.
2. Edible Electronics - The use of burgers as a medium for generating electrical current highlights the trend of edible electronics, where food is integrated with technology.
3. Customized Experiences - The creation of a one-of-a-kind guitar for Hard Rock Cafe showcases the trend of customized experiences, where unique and personalized products are offered to customers.
Industry Implications
1. Music Production - The burger-powered guitars present a disruptive innovation opportunity in the music production industry, allowing for new and unconventional sound creation techniques.
2. Food Technology - The integration of burgers and technology in the form of edible electronics opens up disruptive innovation opportunities in the food technology industry, where unique culinary experiences can be created.
3. Luxury Hospitality - Hard Rock Cafe's creation of a custom, gold leaf burger-powered guitar highlights a disruptive innovation opportunity in the luxury hospitality industry, where unique and exclusive offerings can enhance customer experiences.
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