Fendi Has Produced Its First Line of Hard Case Luggage
Ellen Smith — November 14, 2017 — World
References: fendi & highsnobiety
Italian fashion house Fendi produced its first line of hard case luggage, created in collaboration with Rimowa.
The cases were made in celebration of Rimowa's 80th anniversary, resulting in this unique makeover that features the elegant designer touch of Fendi. Both modern and practical, these aluminum cases offer the traveler a lightweight alternative to standard suitcases, without compromising on style. The case's interior features a black neoprene lining, while the exterior is complete with Fendi-branded Cuoio Romano leather handles, to make for an easy carry.
To make the product a little more personal, these cases come with grey stickers and a personal name tag – ensuring instant identification at baggage claim. Designed with longevity in mind, these cases offer the frequent flyer a touch of elegance.
The cases were made in celebration of Rimowa's 80th anniversary, resulting in this unique makeover that features the elegant designer touch of Fendi. Both modern and practical, these aluminum cases offer the traveler a lightweight alternative to standard suitcases, without compromising on style. The case's interior features a black neoprene lining, while the exterior is complete with Fendi-branded Cuoio Romano leather handles, to make for an easy carry.
To make the product a little more personal, these cases come with grey stickers and a personal name tag – ensuring instant identification at baggage claim. Designed with longevity in mind, these cases offer the frequent flyer a touch of elegance.
Trend Themes
1. Collaborative Designer Luggage - The trend of fashion brands collaborating with luggage companies presents an opportunity for disruptive innovation in the travel accessories industry.
2. Lightweight Aluminum Cases - The trend of using lightweight aluminum materials in luggage design presents an opportunity for disruptive innovation in the luggage manufacturing industry.
3. Personalized Travel Accessories - The trend of offering personalized features like stickers and name tags in luggage design presents an opportunity for disruptive innovation in the personalized travel accessories industry.
Industry Implications
1. Fashion Brands - The fashion industry can explore collaborations with luggage companies to expand their product offerings and tap into new markets.
2. Luggage Manufacturing - Luggage manufacturers can innovate by focusing on lightweight materials and design aesthetics to stand out in the competitive travel accessories market.
3. Personalized Travel Accessories - The personalized travel accessories industry can leverage the trend of offering customizable features in luggage design to create unique and personalized products for travelers.
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