'Aftermath' is a Function Drink That Eases Hangover Symptoms
Katherine Pendrill — July 15, 2016 — Lifestyle
References: foodbev
A new beverage called 'Aftermath' has been dubbed the perfect cure for unbearable hangover symptoms. If you have ever found yourself struggling to pull it together after a night of heavy drinking, this fruity beverage could be the solution to making it through the day.
Aftermath is a fruit-flavored beverage "that has been scientifically shown to help ease the effects of excess alcohol." The drink works by using globefish protein extract to reduce acetaldehyde and promote aldehyde dehydrogenase. This process dissolves acetaldehyde and subsequently helps to ease the symptoms of a hangover. The drink is also infused with turmeric extract, which can help to improve liver function.
While the easiest way to avoid a hangover is simply to avoid alcohol, this function drink is ideal for those times when you may have simply had one to many drinks.
Aftermath is a fruit-flavored beverage "that has been scientifically shown to help ease the effects of excess alcohol." The drink works by using globefish protein extract to reduce acetaldehyde and promote aldehyde dehydrogenase. This process dissolves acetaldehyde and subsequently helps to ease the symptoms of a hangover. The drink is also infused with turmeric extract, which can help to improve liver function.
While the easiest way to avoid a hangover is simply to avoid alcohol, this function drink is ideal for those times when you may have simply had one to many drinks.
Trend Themes
1. Fruit-flavored Hangover Cures - The Aftermath drink offers a disruptive innovation opportunity by providing a fruity alternative to traditional hangover remedies.
2. Scientifically Formulated Hangover Relief - Aftermath is tapping into the demand for evidence-based hangover remedies, presenting an opportunity for disruptive innovation in the health and wellness industry.
3. Natural Ingredients for Hangover Recovery - The use of globefish protein extract and turmeric extract in Aftermath suggests a trend towards natural and holistic approaches to easing hangover symptoms.
Industry Implications
1. Beverage Industry - Aftermath is creating disruptive opportunities by introducing a new type of beverage specifically designed to alleviate hangover symptoms.
2. Health and Wellness Industry - The Aftermath drink addresses the market need for effective hangover relief, presenting an opportunity for disruptive innovation in the health and wellness industry.
3. Natural Remedies Industry - Aftermath's use of natural ingredients highlights the potential for disruptive innovation in the natural remedies industry for hangover relief products.
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