The Hanemaai ‘Stretch Out’ Portable Indoor Tent Kit Turns a Space Into a
Cody Turner — July 13, 2012 — Art & Design
References: hanemaai & stilsucht.de
The Dutch have come up with another ingenious invention with the Hanemaai ‘Stretch Out’ Home Wear Portable Indoor Tent Kit. The kit gives you the opportunity to create a personal space of your own whenever and wherever you want.
Created by Dutch designer Jolien Hanemaaijer, who studied at the Royal Academy of Art in the Textile Design department, the piece is the result of Jolien wanting to create something to make her feel at home during her travels. Jolien states that “With this project I wanted to create an independent and flexible space, that gives you the possibility to ignore existing rooms and make up your own rules.”
The Stretch Out Indoor Tent Kit comes with tent poles, textile panels, a light cable, elastic netting for easy storage and other accessories to give your tent that home feeling.
Created by Dutch designer Jolien Hanemaaijer, who studied at the Royal Academy of Art in the Textile Design department, the piece is the result of Jolien wanting to create something to make her feel at home during her travels. Jolien states that “With this project I wanted to create an independent and flexible space, that gives you the possibility to ignore existing rooms and make up your own rules.”
The Stretch Out Indoor Tent Kit comes with tent poles, textile panels, a light cable, elastic netting for easy storage and other accessories to give your tent that home feeling.
Trend Themes
1. Portable Personal Spaces - Creating personal spaces that can be easily set up and taken down offers disruptive innovation opportunities in the travel and hospitality industry.
2. Flexibility and Independence - Developing products that allow individuals to ignore existing rooms and create their own rules presents disruptive innovation opportunities in the home decor and interior design industry.
3. On-the-go Comfort - Designing lightweight and compact tent kits that provide a sense of home and comfort during travels can lead to disruptive innovation opportunities in the outdoor and camping industry.
Industry Implications
1. Travel and Hospitality - The portable personal space trend opens up disruptive innovation opportunities in offering unique and customizable accommodations for travelers.
2. Home Decor and Interior Design - Expanding the flexibility and independence trend can lead to disruptive innovation opportunities in creating modular and adaptable living spaces.
3. Outdoor and Camping - Exploring the on-the-go comfort trend can lead to disruptive innovation opportunities in developing compact and convenient travel gear for outdoor enthusiasts.
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