The 'Handy Unicorn' Works Clever Design Features into Its Shape
Joey Haar — December 12, 2016 — Art & Design
References: kickstarter
The 'Handy Unicorn' is unique as far as multitools go. Most multitools tend to project an ethos of pure pragmatism, with a brutal utilitarianism incorporated into their product design. The Handy Unicorn certainly stays in line with the do-it-all nature of multitools, but it offers those arrayed features with a whimsical, playful, and clever design as well.
At first glance, the Handy Unicorn looks like a regular keychain shaped like a unicorn. However, upon closer inspection, consumers will see just how useful the multitool really is. Thanks to inventive additions to the various crooks and crevices of a rearing unicorn's configuration, the Handy Unicorn is chock-full of capabilities. It serves as a tag popper, a bottle opener, a box opener, a staple remover and more.
At first glance, the Handy Unicorn looks like a regular keychain shaped like a unicorn. However, upon closer inspection, consumers will see just how useful the multitool really is. Thanks to inventive additions to the various crooks and crevices of a rearing unicorn's configuration, the Handy Unicorn is chock-full of capabilities. It serves as a tag popper, a bottle opener, a box opener, a staple remover and more.
Trend Themes
1. Whimsical Multitools - Opportunity for creating multitools with playful and clever designs that offer both functionality and aesthetic appeal.
2. Innovative Multitool Features - Potential for incorporating inventive additions and extra capabilities into multitool designs to enhance their usefulness.
3. Keychain Multitools - Growing demand for compact and portable multitools that can be easily carried on keychains for convenience.
Industry Implications
1. Tool Manufacturing - Disruptive innovation opportunity for tool manufacturers to design and produce whimsical multitools with unique features.
2. Gift and Novelty - Opportunity within the gift and novelty industry to create and market multitools with playful designs as unique and practical gifts.
3. Promotional Products - Potential for promotional product companies to offer keychain multitools as branded merchandise for targeted marketing campaigns.
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