'Revival Rugs' Shares Affordable Handmade Rug Designs Online
Laura McQuarrie — September 26, 2019 — Art & Design
References: revivalrugs & refinery29
Revival Rugs shares affordable, internationally sourced, unique, handmade rug designs with a direct-to-consumer approach that makes it easy to receive a brand-new rug right to one's doorstep. Revival Rugs is passionate about making its worldly, authentic and one-of-a-kind designs cost-effective, and it works closely with artisans all over the world.
By adopting a D2C model, Revival Rugs cuts out the middleman and connects consumers to gorgeous styles that are not machine-made. The brand's rugs are available in the form of runners, as well as small to extra-large designs that instantly add comfort to living rooms, bedrooms and other spaces within the home. Oneof the newest styles is the Steppe rug featuring an all-natural blend of 100% New Zealand merino wool.
By adopting a D2C model, Revival Rugs cuts out the middleman and connects consumers to gorgeous styles that are not machine-made. The brand's rugs are available in the form of runners, as well as small to extra-large designs that instantly add comfort to living rooms, bedrooms and other spaces within the home. Oneof the newest styles is the Steppe rug featuring an all-natural blend of 100% New Zealand merino wool.
Trend Themes
1. Direct-to-consumer Rugs - The direct-to-consumer approach in the rug industry offers affordable handmade rug designs through an online platform, cutting intermediaries that add costs to the final product.
2. Internationally Sourced Materials - Sourcing materials from artisans all over the world to create unique designs results in cost-effective and one-of-a-kind products that are not machine-made.
3. Authentic Handmade Designs - Increasing consumer demand for authentic handmade designs offers opportunities to collaborate with artisans worldwide and expand the product portfolio towards sustainable and cultural designs.
Industry Implications
1. E-commerce - E-commerce platforms that adopt a direct-to-consumer approach towards handmade rug designs while delivering affordable and unique products have a disruptive potential in the global rug market.
2. Interior Design - The direct-to-consumer model promises to change the traditional supply chain in interior design by bringing affordable handmade rug designs and sustainable materials to increase innovation opportunities and reduce costs.
3. Artisanal Manufacturing - The increasing consumer interest in authentic handmade designs represents a disruptive opportunity for artisanal manufacturing industries, particularly those that specialize in creating sustainable designs through advanced manufacturing techniques.
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