The Branding for Cualli Xocolatl is Made with Freeze-Dried Fruit
Rebecca Byers — March 14, 2016 — Marketing
References: packagingoftheworld
This dynamic example of handmade chocolate bar packaging successfully communicates the high quality of each ingredient going into the brand's products. Created by graphic designer Michal Slovák, the visual branding scheme for the Cualli Xocolatl range is made from Kraft paper and gold embossed lettering.
The client, LYRA Chocolate, requested a new packaging concept that would help the product grab attention on store shelves in retailers across Central Europe. With Cualli Xocolatl translating from the language of the Aztecs to "good chocolate," the packaging concept perfectly introduces the new sub-brand as a trusted name in premium chocolate offerings.
The Cualli Xocolatl of LYRA Chocolate also boasts delicate packaging that opens up like a present, opening from the side.
The client, LYRA Chocolate, requested a new packaging concept that would help the product grab attention on store shelves in retailers across Central Europe. With Cualli Xocolatl translating from the language of the Aztecs to "good chocolate," the packaging concept perfectly introduces the new sub-brand as a trusted name in premium chocolate offerings.
The Cualli Xocolatl of LYRA Chocolate also boasts delicate packaging that opens up like a present, opening from the side.
Trend Themes
1. Handmade Packaging - Customized packaging that is visually appealing and fits the brand story with natural elements such as freeze-dried fruits is a trend on the rise.
2. Luxury Packaging - Packaging that helps to differentiate and elevate a product, making it stand out is a trend not limited to high-end products.
3. Sustainability - Brands that use recycled materials for packaging and communicate their sustainability efforts are attracting a new segment of environmentally conscious consumers.
Industry Implications
1. Food and Beverage - With the increase of online ordering and consumers demanding more customization, food and beverage companies must prioritize the packaging to differentiate their products and increase online sales.
2. Cosmetics and Beauty - As e-commerce continues to grow in the cosmetics industry, brands need to create beautiful and eye-catching packaging to stand out in a crowded market and also appeal to environmentally conscious consumers with the use of sustainable packaging materials.
3. Retail - Retailers need to adapt to the new online shopping trends and create effective product packaging that can be shipped without damage and attract customers browsing online.
4.6
Score
Popularity
Activity
Freshness
