Jurlique's Hand Care Ad Reminds How Valuable Our Hands Are
Laura McQuarrie — October 21, 2015 — Fashion
Throughout daily life, it's easy to forget just how many tasks human hands are put up to, but this hand care ad from Jurlique serves as a reminder.
The touching ad gives an artistic overview of some of the most important things our hands do for us, including helping us to explore, connect, create, nurture and encourage. As Jurlique puts it: "There's power in these hands of ours."
Just as a pair of hands can play a part in protecting ourselves and others, it's also important to take steps to protect them as well. The end of the skincare ad is wrapped up with a reminder to take good care of 'Precious Hands,' as a tube of rose hand cream from the brand is shown being massaged into the skin.
The touching ad gives an artistic overview of some of the most important things our hands do for us, including helping us to explore, connect, create, nurture and encourage. As Jurlique puts it: "There's power in these hands of ours."
Just as a pair of hands can play a part in protecting ourselves and others, it's also important to take steps to protect them as well. The end of the skincare ad is wrapped up with a reminder to take good care of 'Precious Hands,' as a tube of rose hand cream from the brand is shown being massaged into the skin.
Trend Themes
1. Hand Care Awareness - The Jurlique ad serves as a reminder of the importance of hand care in our daily lives, presenting an opportunity for skincare companies to promote their hand care products.
2. Power of Human Touch - The ad emphasizes on how our hands help us to connect, nurture, and encourage, providing an opportunity for products that emphasize the power of human touch to advertise their product or services.
3. Artistic Overviews - The Jurlique ad showcases an artistic overview of the value of our hands, presenting an opportunity for advertising agencies to explore this unique and artistic style advertising.
Industry Implications
1. Skincare Industry - As the hand care awareness trend rises, the skincare industry can take advantage of producing and promoting new and innovative hand care products.
2. Massage Therapy Industry - The ad highlights the power of touch, opening new possibilities for promoting massage therapy services as a way to soothe and help take care of our hands and bodies.
3. Advertising Industry - The artistic approach of the ad presents an opportunity for creativity and new kinds of advertising, which might become more popular in enhancing emotional connections between brands and consumers.
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