e.l.f. Cosmetics’ New Viral Halo Glow Beauty Wands Expand to Canada
Grace Mahas — May 10, 2023 — Fashion
References: elfcosmetics
In July 2023, e.l.f. Cosmetics is launching its Halo Glow Beauty Wands in Canada, just in time for warm summer days. These radiant, effortless, and lightweight products will be available in-store and online at Shoppers Drug Mart and Walmart Canada, as well as online at elfcosmetics.com.
The Halo Glow Contour Beauty Wand ($12.00 CAD) features a lightweight liquid formula with hydrating squalane and a cushioned tip for easy application. With five shades to choose from, anyone can effortlessly enhance their cheekbones. The Halo Glow Blush Beauty Wand ($12.00 CAD) offers a buildable blush that provides a luminous and radiant glow, available in four vibrant shades: Candlelit, Rosé You Slay, Magic Hour, and Berry Radiant.
Lastly, the Halo Glow Highlight Beauty Wand ($12.00 CAD) instantly illuminates the skin with its lightweight, hydrating squalane formula, available in three colors: Champagne Campaign, Rose Quartz, and Liquid Gold. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone, with skincare products also being sulfate-free. Additionally, all e.l.f. products are cruelty-free and vegan.
The Halo Glow Contour Beauty Wand ($12.00 CAD) features a lightweight liquid formula with hydrating squalane and a cushioned tip for easy application. With five shades to choose from, anyone can effortlessly enhance their cheekbones. The Halo Glow Blush Beauty Wand ($12.00 CAD) offers a buildable blush that provides a luminous and radiant glow, available in four vibrant shades: Candlelit, Rosé You Slay, Magic Hour, and Berry Radiant.
Lastly, the Halo Glow Highlight Beauty Wand ($12.00 CAD) instantly illuminates the skin with its lightweight, hydrating squalane formula, available in three colors: Champagne Campaign, Rose Quartz, and Liquid Gold. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone, with skincare products also being sulfate-free. Additionally, all e.l.f. products are cruelty-free and vegan.
Trend Themes
1. Lightweight Cosmetics - There is an opportunity for other cosmetic companies to develop lightweight versions of their products, using hydrating and cruelty-free ingredients.
2. Vegan Beauty Products - There is a growing demand for vegan and cruelty-free beauty products, indicating a need for more companies to move towards these practices.
3. Online Beauty Retail - The growing trend of purchasing cosmetics online indicates a need for more companies to improve their online retail presence and service to remain competitive in the market.
Industry Implications
1. Cosmetics - There is an opportunity for cosmetic companies to develop more sustainable and cruelty-free products that cater to the values of their younger consumer base.
2. E-commerce - There is an opportunity for e-commerce companies to improve their user interface and service in the beauty retail industry to remain competitive in the market.
3. Retail - There is an opportunity for retailers to cater to the growing demand for cruelty-free and vegan products by incorporating these products into their inventory.
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