Hairstory's 'New Wash' Nourishes Hair with Essential Oils
Laura McQuarrie — December 4, 2015 — Fashion
References: shophairstory & refinery29
Hairstory's 'New Wash' is changing the way people wash their hair. While many shampoo products are made with a combination of water and Sodium Lauryl Sulfate that strips hair of both good and bad oils, New Wash is designed to be more selective, nourishing hair with a gentle blend of essential oils. A few of these ingredients in Hairstory's New Wash biodegradable formula include jojoba, lavender, clove, peppermint, nettle and rosewood.
While New Wash might not have the same qualities as many other shampoo products on the market, it promises to let the true personality of hair shine through. Because this hair wash is so nourishing when used thoroughly, Hairstory suggests avoiding the use of conditioner in order to make the most of this product.
While New Wash might not have the same qualities as many other shampoo products on the market, it promises to let the true personality of hair shine through. Because this hair wash is so nourishing when used thoroughly, Hairstory suggests avoiding the use of conditioner in order to make the most of this product.
Trend Themes
1. Natural Haircare - Disruptive innovation opportunity to create more natural and nourishing haircare products using essential oils.
2. Biodegradable Formulas - Opportunity to develop biodegradable formulas in the haircare industry, reducing negative environmental impact.
3. Selective Cleansing - Innovation opportunity to create selective hair cleansers that nourish hair while preserving its natural oils and health.
Industry Implications
1. Haircare - Haircare industry can explore the use of essential oils and biodegradable formulas to cater to consumers who prioritize natural and eco-friendly products.
2. Beauty - Beauty industry can incorporate the trend of natural haircare and biodegradable formulas into their product lines, appealing to eco-conscious consumers.
3. Wellness - Wellness industry can promote the benefits of using essential oils for hair health and offer holistic haircare solutions.
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