Lush Cosmetics' Hair Necessities Conditioner Has Sweet Potato Puree
Laura McQuarrie — December 13, 2019 — Eco
Lush Cosmetics' Hair Necessities is a vegan-friendly reparative conditioner that's beneficial for moisturizing hair and fighting frizziness. The conditioner is rich with biotin and is beneficial for temporarily binding split ends with hydrolysed wheat gluten, as the proteins are attracted to strands.
Some of the natural ingredients that can be found in the hair conditioner include almond oil, extra virgin olive oil, and maple syrup, which is beneficial for volumizing and softening hair. Maple syrup also adds a sweet scent that joins other fragrant ingredients in the formula like jasmine absolute.
The Hair Necessities conditioner also contains creamy sweet potato puree, which enhances shine and helps to promote hair growth and deeply cleanse the scalp.
Image Credit: Lush Cosmetics
Some of the natural ingredients that can be found in the hair conditioner include almond oil, extra virgin olive oil, and maple syrup, which is beneficial for volumizing and softening hair. Maple syrup also adds a sweet scent that joins other fragrant ingredients in the formula like jasmine absolute.
The Hair Necessities conditioner also contains creamy sweet potato puree, which enhances shine and helps to promote hair growth and deeply cleanse the scalp.
Image Credit: Lush Cosmetics
Trend Themes
1. Vegan-friendly Beauty - Opportunity for developing more vegan-friendly hair care products that use natural ingredients to repair and moisturize hair.
2. Natural Ingredients - Potential for incorporating natural ingredients like almond oil, extra virgin olive oil, and maple syrup into hair care products for added benefits and fragrance.
3. Functional Food Cosmetics - Emerging trend in using food-based ingredients like sweet potato puree to enhance shine, promote hair growth, and cleanse the scalp in hair care products.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity for cosmetics companies to create and market vegan-friendly hair care products with natural ingredients.
2. Natural and Organic Products - Opportunity for the natural and organic products industry to expand into the hair care market by developing products with food-based ingredients and unique fragrances.
3. Functional Foods - Potential for collaboration between the beauty and functional food industries to create hair care products that provide both cosmetic and nutritional benefits.
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