Not Your Mother's Naturals Hair Care Collection Features Nature's Best
Laura McQuarrie — January 2, 2018 — Fashion
References: nymbrands & refinery29
There are numerous hair care collections that have been released to specifically address issues with dry, curly and damaged hair, but Not Your Mother's is taking a fresh approach with its new Not Your Mother's Naturals. These hair care products are touted as plant-derived ingredient blends with "worry-free ingredients" and formulas that are gentle, environmentally friendly and free from sulfates, silicones, phalates, parabens, gluten and synthetic dyes. Additionally, the products are packaged in recyclable packaging.
The Not Your Mother's Naturals includes nourishing, natural and exotic ingredients like royal honey, desert melon, French plum seed, African marula oil and wild apple blossom.
To encourage consumers to discover the ingredients used in the hair care collections, Not Your Mother's assembled an ingredient glossary.
The Not Your Mother's Naturals includes nourishing, natural and exotic ingredients like royal honey, desert melon, French plum seed, African marula oil and wild apple blossom.
To encourage consumers to discover the ingredients used in the hair care collections, Not Your Mother's assembled an ingredient glossary.
Trend Themes
1. Eco-friendly Haircare - The rise of plant-derived ingredient blends with sustainable packaging creates an opportunity for disruptive innovation in the haircare industry.
2. Exotic Natural Ingredients - Incorporating rare natural ingredients like royal honey, desert melon, and African marula oil into haircare products presents an opportunity for product differentiation and market disruption.
3. Ingredient Transparency - Providing customers with easy-to-understand ingredient glossaries creates a trend towards ingredient transparency and fosters user trust with the brand.
Industry Implications
1. Beauty Industry - Incorporating eco-friendly practices and natural ingredients creates innovation opportunities in the beauty industry.
2. Sustainability Industry - The demand for eco-friendly and sustainable products creates innovation opportunities in the sustainability industry, particularly for packaging companies.
3. Consumer Goods Industry - Incorporating ingredient transparency into product labeling creates innovation opportunities for consumer goods companies across multiple industries.
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