The Nescafe Dolce Gusto Hair Blow Dryer is Designed for Male Users
Michael Hemsworth — May 5, 2016 — Art & Design
References: behance.net & yankodesign
A coffee brand isn't likely the first thing that comes to mind when looking at this handheld appliance, but the Nescafe Dolce Gusto Hair Blow Dryer is in fact a conceptual product tied to the brand.
Designed by Hyunmook Lim and PDF Haus, the blow dryer is designed with male consumers in mind and offers a slim, discreet and very dark aesthetic. The appliance draws inspiration from the coffee maker of the same name and has been conceptually created in a variety of different color options.
Although the Nescafe Dolce Gusto Hair Blow Dryer is merely a concept, it shows how brands might foray into different product verticals in the near future. As brands shift to be more lifestyle-focused, we could see many more companies looking to offer products outside their primary vertical.
Designed by Hyunmook Lim and PDF Haus, the blow dryer is designed with male consumers in mind and offers a slim, discreet and very dark aesthetic. The appliance draws inspiration from the coffee maker of the same name and has been conceptually created in a variety of different color options.
Although the Nescafe Dolce Gusto Hair Blow Dryer is merely a concept, it shows how brands might foray into different product verticals in the near future. As brands shift to be more lifestyle-focused, we could see many more companies looking to offer products outside their primary vertical.
Trend Themes
1. Brand Expansion - The Nescafe Dolce Gusto Hair Blow Dryer exemplifies the trend of coffee brands expanding into new product categories.
2. Lifestyle Diversification - The concept of coffee brands entering the hair care industry reflects the trend of companies diversifying their offerings to target different aspects of consumers' lifestyles.
3. Product Cross-pollination - The conceptual Nescafe Dolce Gusto Hair Blow Dryer illustrates the trend of products being inspired by and borrowing design elements from unrelated industries.
Industry Implications
1. Coffee Brands - The Nescafe Dolce Gusto Hair Blow Dryer demonstrates the disruptive innovation opportunity for coffee brands to expand beyond beverages and enter the personal care industry.
2. Hair Care - The concept of coffee-inspired blow dryers suggests a potential disruptive opportunity for the hair care industry to collaborate with unexpected brands and leverage their existing customer base.
3. Product Design - The design-centric approach of the Nescafe Dolce Gusto Hair Blow Dryer highlights the innovation opportunities in product design and how industries can inspire each other in creating unique and functional consumer goods.
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