Snoop Dogg Teams with Norton Anti-virus for ‘Hackiswack' Campai
Armida Ascano — September 6, 2010 — Tech
References: hackiswack & consumerist
Rapper Snoop Dogg’s recent partnership with Norton Anti-virus for the 'HackisWack' campaign is odd, but exciting! The big S- N- double 0- P is helping Norton Anti-virus fight cybercrime one rap at a time.
The HackisWack campaign consists of a micro-site (hackiswack.com) and contest. Participants are asked to write a rap about fighting cybercrime, with a winning promise of having Snoop Dogg “spit a verse on the track” and free tickets to the big Dogg’s concert.
The HackisWack campaign consists of a micro-site (hackiswack.com) and contest. Participants are asked to write a rap about fighting cybercrime, with a winning promise of having Snoop Dogg “spit a verse on the track” and free tickets to the big Dogg’s concert.
Trend Themes
1. Cybercrime-fighting Rappers - The trend of partnering with unlikely celebrities, such as rappers, to promote cybersecurity and fight cybercrime.
2. Hackiswack Campaign - The trend of using creative means such as a contest and microsite to help raise awareness about the importance of cybersecurity for the public.
3. Rap-inspired Cybersecurity - The trend of integrating music art forms into cybersecurity educations and activities to create a more engaging and personalized experience.
Industry Implications
1. Cybersecurity - The cybersecurity industry can collaborate with non-traditional partners, such as creatives and artists, and integrate innovative tactics like music and contests to raise awareness and promote their services.
2. Music - The music industry can explore new partnership opportunities for raising awareness about the importance of cybersecurity and tapping into the cybersecurity market to promote their products or services.
3. Marketing - The marketing industry can embrace innovative marketing tactics for raising awareness about cybersecurity and creating a positive cybersecurity culture for the public, such as integrating art and music in their marketing campaigns.
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