OnePiece's Hack the Price Hashtag Helps Reduce a Jumpsuit's Cost
Meghan Young — May 12, 2015 — Marketing
References: onepiece
Retailers are coming up with unique ways to use social media in campaigns and 'Hack the Price' is one of the latest to make an impact. Created by leisurewear brand OnePiece, Hack the Price is a hashtag consumers are encouraged to use in order to collectively reduce the cost of an Original Jumpsuit. Whether shared on Twitter, Facebook or Instagram, this interactivity will create a strong connection between the brand and consumer.
By granting customers complete control over the ultimate price of the jumpsuit through Hack the Price, OnePiece will help spread brand awareness across various social platforms in a very organic way. This campaign comes hot on the heels of its previous Social Currency campaign in which shoppers converted their social following into dollar amounts for in-store purchases.
By granting customers complete control over the ultimate price of the jumpsuit through Hack the Price, OnePiece will help spread brand awareness across various social platforms in a very organic way. This campaign comes hot on the heels of its previous Social Currency campaign in which shoppers converted their social following into dollar amounts for in-store purchases.
Trend Themes
1. Social Media Retail Campaigns - Unique ways to incorporate social media into retail campaigns, such as OnePiece's Hack the Price hashtag.
2. Interactive Pricing Strategies - Allowing customers to have control over the final price of a product and create a connection with the brand.
3. Incentivizing Social Interaction - Encouraging consumers to engage with the brand on multiple social media platforms through incentivized campaigns.
Industry Implications
1. Fashion Retail - Fashion retailers can use social media campaigns to increase brand awareness and incentivize consumers to make purchases.
2. Leisurewear - Leisurewear brands can use interactive pricing strategies to appeal to consumers and create brand loyalty.
3. Social Media Marketing - The use of incentivized social media campaigns has potential for various industries to increase brand awareness and consumer engagement.
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