The Gymboree 'Made You Smile' App Brings Shirt Graphics to Life with AR
Laura McQuarrie — July 19, 2018 — Tech
References: gymboree & thecurrentdaily
Children's apparel creator Gymboree recently introduced a complete brand refresh and with its new identity, the Gymboree 'Made You Smile' app.
To support the new line of clothing it launched just in time for the back-to-school season, Gymboree created a fun and interactive mobile app that gives kids the chance to see the graphic designs come to life before their eyes. The app for iPhone and Android adds a new layer to the newest Gymboree graphic t-shirts, but it also gives kids the chance to exercise their creativity by entering weekly drawings in sweepstakes or enjoy "snackable content."
Along with its new augmented reality app and brand refresh, Gymboree has also unveiled freshly remodeled stores with modern designs, as well as special partnerships that offer fun for the whole family.
To support the new line of clothing it launched just in time for the back-to-school season, Gymboree created a fun and interactive mobile app that gives kids the chance to see the graphic designs come to life before their eyes. The app for iPhone and Android adds a new layer to the newest Gymboree graphic t-shirts, but it also gives kids the chance to exercise their creativity by entering weekly drawings in sweepstakes or enjoy "snackable content."
Along with its new augmented reality app and brand refresh, Gymboree has also unveiled freshly remodeled stores with modern designs, as well as special partnerships that offer fun for the whole family.
Trend Themes
1. AR Clothing Apps for Children - New apps like Gymboree's 'Made You Smile' app bring graphic designs on t-shirts to life with augmented reality.
2. Interactive Clothing Branding - Brands are using AR technology to engage customers, particularly children, and create memorable experiences with their clothes.
3. Integrated Retail Experience for Families - Stores that combine modern designs, interactive apps, and special partnerships offer a unique experience for families shopping with children.
Industry Implications
1. Children's Apparel - The trend of AR clothing apps presents an opportunity for children's apparel creators to differentiate from competitors and create interactive products.
2. Mobile App Development - Developing mobile apps that utilize AR technology and enhance consumer experiences provides a disruptive opportunity in the technology industry.
3. Retail Industry - Retailers who integrate AR experiences into their stores, like Gymboree's recent remodels, can offer a unique and engaging experience for customers and disrupt the industry.
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