This Fake Gun Store Experiment Teaches People About the Danger of Guns
Tristan Garnett — April 5, 2015 — Unique
References: adweek & creativecriminals
'States United To Prevent Gun Violence' recently opened a false gun store in New York City as part of its 'Every gun has a history. Let's not repeat it' campaign, aimed at educating first time gun buyers of the dangers of owning guns.
The store was filled with hundreds of used guns, with each one coming with a description of how it was actually used to kill someone. Unbeknownst to the customers, a hidden camera was placed inside of the gun store to record their reactions as they were told the violent histories of the weapons. Most of the customers walked into the store wanting a gun for protection but ultimately had a change of heart, out of fear of possibly recreating the violent acts that they were warned about.
Experiments like this one are great reminders that guns do more harm than good.
The store was filled with hundreds of used guns, with each one coming with a description of how it was actually used to kill someone. Unbeknownst to the customers, a hidden camera was placed inside of the gun store to record their reactions as they were told the violent histories of the weapons. Most of the customers walked into the store wanting a gun for protection but ultimately had a change of heart, out of fear of possibly recreating the violent acts that they were warned about.
Experiments like this one are great reminders that guns do more harm than good.
Trend Themes
1. Gun Awareness Education - Opportunities for innovative educational campaigns that raise awareness about the dangers of gun ownership and promote responsible gun control policies.
2. Hidden Camera Marketing - Disruptive innovation opportunities to use hidden cameras to capture authentic reactions and raise awareness about social issues.
3. Psychological Impact Marketing - Opportunities to leverage the psychological impact of storytelling to change perceptions and behaviors around controversial topics like gun violence.
Industry Implications
1. Education - Innovative approaches to gun safety education in schools, workplaces, and communities to prevent accidents and promote responsible gun ownership.
2. Marketing - Creative strategies for using hidden camera marketing to engage and educate audiences about social issues and promote positive change.
3. Public Safety - Development of technologies and policies to prevent gun violence and encourage responsible gun ownership in society.
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