Too Shy to Say It? Express Your Opinion With Chewing Gum
Vincent Salera — February 11, 2009 — Unique
References: blueq
I just love these novelty gum packs; I included packs with my Christmas gifts this year, and they were a hit! Each box contains 8 pieces of chewing gum. What makes them so fun are the graphics and captions on each unique box.
Here are just a few of my favorites: “Tastes Like Chicken, doesn’t everything?”, “Don’t Waste My Daytime Minutes”, “How about a nice big pack of shut the hell up!”, “Ass Kisser, gum for brown nosers,” “Let’s Pretend I Give A #### Gum, No, what I really mean is ‘Shut up or go away - take your choice” and “Bigger Bitch, Seriously. I really hate you.”
Here are just a few of my favorites: “Tastes Like Chicken, doesn’t everything?”, “Don’t Waste My Daytime Minutes”, “How about a nice big pack of shut the hell up!”, “Ass Kisser, gum for brown nosers,” “Let’s Pretend I Give A #### Gum, No, what I really mean is ‘Shut up or go away - take your choice” and “Bigger Bitch, Seriously. I really hate you.”
Trend Themes
1. Novelty Chewing Gum - Disruptive innovation opportunity to create unique chewing gum packs with graphics and captions that cater to different preferences.
2. Expressive Packaging - Disruptive innovation opportunity to design gum packaging with bold and provocative messages that allow users to express their opinions.
3. Humor as a Selling Point - Disruptive innovation opportunity to market chewing gum by incorporating humorous and edgy slogans on the packaging to attract consumers.
Industry Implications
1. Confectionery - Disruptive innovation opportunity for confectionery companies to diversify product offerings by introducing novelty chewing gum with unique packaging.
2. Gifting - Disruptive innovation opportunity for the gifting industry to incorporate novelty chewing gum packs as quirky and funny gift options.
3. Marketing and Advertising - Disruptive innovation opportunity for marketing and advertising agencies to leverage expressive gum packaging as a creative promotional tool for brands and campaigns.
3.3
Score
Popularity
Activity
Freshness
