Jason Kronenwald's Chewed Portraits Made of Gum
Fashion Spy — May 20, 2006 — Unique
References: gumblondes & gushmagazine
Jason Kronenwald, based in Toronto, has a strange choice of materials for his artwork- chewing gum. Each Gum Blonde is made from 100% chewed gum and it's placed on a plywood backing. No paint or dye is used.
The colours are mixed in the mouth using a variety of colours and flavours. And get this Jason prefers not to chew the gum himself so he has a dedicated team to look after that part of the process.
The colours are mixed in the mouth using a variety of colours and flavours. And get this Jason prefers not to chew the gum himself so he has a dedicated team to look after that part of the process.
Trend Themes
1. Gum Art - Exploring the use of unconventional materials like chewing gum in artwork offers disruptive innovation opportunities in the field of contemporary art.
2. Sustainable Sculptures - Creating sculptures using biodegradable materials like chewed gum presents eco-friendly disruption in the field of sculpture making.
3. Collaborative Creation - Adopting a collaborative approach in art creation, where a team is responsible for different aspects of the process, could lead to new models for artistic production.
Industry Implications
1. Contemporary Art - The art industry can embrace the innovative use of unconventional materials like chewing gum to attract new audiences and push the boundaries of artistic expression.
2. Sculpture Making - The field of sculpture making can benefit from exploring sustainable materials such as chewed gum, opening up opportunities for environmentally-conscious artwork.
3. Artistic Production - Adopting a team-based approach in art production can revolutionize traditional artistic processes and foster a culture of collaborative creativity.
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