Culturally Driven Messages Heighten Awareness of Fender Stratocaster
Katie Cordrey — February 22, 2010 — Eco
References: pubcreativo & definitivetouch
Romania’s ‘Guitar Shop’ enlisted Publicis, Bucharest, Romania, copywriter Cezar Panait, and illustrator Vali Petridean to create three vintage-looking ads that cast Fender guitars as causing global warming and riots.
The irreverent guitar rock-and-roll ‘tude is a great match for the edgy Fender brand and reflects the Guitar Shop’s contention that, “in the 60's this was the only source of global warming.” The ads are intended to raise awareness for the Fender's representative in Romania.
The irreverent guitar rock-and-roll ‘tude is a great match for the edgy Fender brand and reflects the Guitar Shop’s contention that, “in the 60's this was the only source of global warming.” The ads are intended to raise awareness for the Fender's representative in Romania.
Trend Themes
1. Culturally Driven Messages - Opportunity to use culturally relevant messages to grab consumers' attention and create brand awareness.
2. Vintage-looking Ads - Utilizing vintage aesthetics in advertising can evoke nostalgia and appeal to a specific target audience.
3. Irreverent Advertising - Disruptive approach in advertising that challenges traditional norms and grabs attention through controversial messaging.
Industry Implications
1. Advertising - Potential for advertisers to explore unconventional messaging strategies to stand out in a crowded market.
2. Music - Opportunity for music industry professionals to leverage nostalgia and cultural significance in promoting musical instruments and brands.
3. Environmental Awareness - Incorporating environmental themes in advertising can generate public interest and promote sustainable practices.
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