The Guitar Hero Live Music Streaming Service Supplies Fresh Content to Players
Laura McQuarrie — July 2, 2015 — Life-Stages
References: guitarhero & digitalspy
Part of the fun of Guitar Hero is being able to hone your skills by practicing the same songs over and over—but Guitar Hero Live makes it possible to access freemium and other fresh content for purchase.
Guitar Hero Live has two modes: Live and GHTV. In Live, players are challenged to put their skills to the test in front of a recorded crowd, while Guitar Hero TV lets players tap into new tracks and practice with others online.
For fans who don't want to pay a penny for the ability to play a new song, they can wait until a particular song is played on live programming. Just like tuning into a show that's aired over TV, the content on this network is scheduled by genre. Rather than having fans go out and purchase multiple expansion packs, this is a much more effective way to continuously provide entertaining content, while also creating a social community for music lovers to connect.
Guitar Hero Live has two modes: Live and GHTV. In Live, players are challenged to put their skills to the test in front of a recorded crowd, while Guitar Hero TV lets players tap into new tracks and practice with others online.
For fans who don't want to pay a penny for the ability to play a new song, they can wait until a particular song is played on live programming. Just like tuning into a show that's aired over TV, the content on this network is scheduled by genre. Rather than having fans go out and purchase multiple expansion packs, this is a much more effective way to continuously provide entertaining content, while also creating a social community for music lovers to connect.
Trend Themes
1. Freemium Content - The availability of freemium content provides a disruptive innovation opportunity for game streaming platforms to continuously provide fresh and engaging experiences.
2. Live Programming - The concept of scheduled live programming on game streaming platforms presents a disruptive innovation opportunity to create a sense of anticipation and community engagement.
3. Social Music Communities - The development of social communities within music-related game streaming platforms opens up disruptive innovation opportunities for fostering connections and interactions among music enthusiasts.
Industry Implications
1. Game Streaming - The game streaming industry can seize disruptive innovation opportunities by incorporating freemium content and live programming to enhance user experiences and engagement.
2. Music Streaming - Music streaming platforms have the potential to disrupt the industry further by integrating interactive elements, such as game-like features and social communities.
3. Entertainment Technology - In the field of entertainment technology, there are disruptive innovation opportunities in merging gaming and social music experiences, creating new forms of interactive entertainment.
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