The Sizzling Guess Fall/Winter 2010 Campaign
Ryan Hinkson — November 24, 2010 — Fashion
References: guess & designscene.net
After debuting earlier this summer, the Guess Fall/Winter 2010 campaign has added some more shots. The new images will make you feel like you just jumped out of a fashion forward time machine.
Denim, leather and skinny suits and ties take center stage here. The black and white Guess Fall/Winter 2010 campaign features models Silviu Tolu, Alyssa Miller and Elsa Hosk and was shot by photographer Ellen von Unwerth.
Implications - Consumers are tired of the dark designs coming out and desire more subtle styles. Products featuring a more classic look are attractive to customers who want to be reminded of simpler times. Companies trying to increase their appeal could focus on this.
Denim, leather and skinny suits and ties take center stage here. The black and white Guess Fall/Winter 2010 campaign features models Silviu Tolu, Alyssa Miller and Elsa Hosk and was shot by photographer Ellen von Unwerth.
Implications - Consumers are tired of the dark designs coming out and desire more subtle styles. Products featuring a more classic look are attractive to customers who want to be reminded of simpler times. Companies trying to increase their appeal could focus on this.
Trend Themes
1. Romantic Retro Marketing - Businesses can explore marketing strategies that evoke nostalgia and simpler times to appeal to consumers tired of dark designs.
2. Fashion Forward Time Machine - Innovative companies can offer customers fashion products that provide a contemporary twist on retro styles.
3. Classic Look - Companies can create products with a more classic look to attract customers who are tired of dark designs coming out.
Industry Implications
1. Fashion - Fashion companies can innovate and create collections with a romantic retro aesthetic to appeal to consumers who want a more classic look.
2. Photography - Photography businesses can offer services that help companies create campaigns that evoke nostalgia and simpler times to appeal to consumers who are tired of dark designs.
3. Advertising - Advertising agencies can explore more creative and nostalgic concepts to attract and engage customers who want a more classic look.
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