The Guess Fall 2011 Campaign Takes Cues from Marilyn Monroe
Barbara Lane — June 9, 2011 — Fashion
Guess ads are indeed iconic and have been since Anna Nicole Smith starred in a Guess Campaign in the 1990s. Amber Heard is now the new leading lady for the Guess Fall 2011 campaign, co-starring Silviu. Paul Marciano and Ellen Von Unwerth have collaborated to create these iconic ad campaigns. The narrative of the campaign is a love story between a cowboy and a saloon owner.
The Guess Fall 2011 women's collection focuses on straight-legged, '70s flared and cropped denim jeans, to be paired with feminine tops and platform shoes. The Men's collection also focuses on denim jeans that are washed out, paired with plaid shirts.
The Guess Fall 2011 Campaign brings the heat with faux fur pieces and faux leather pieces, adding leopard prints and knit sweaters to their line-up.
The Guess Fall 2011 women's collection focuses on straight-legged, '70s flared and cropped denim jeans, to be paired with feminine tops and platform shoes. The Men's collection also focuses on denim jeans that are washed out, paired with plaid shirts.
The Guess Fall 2011 Campaign brings the heat with faux fur pieces and faux leather pieces, adding leopard prints and knit sweaters to their line-up.
Trend Themes
1. Iconic Fashion Ads - Companies can create successful ad campaigns by featuring captivating narratives that tell a love story between characters.
2. '70s Fashion Revival - Brands can incorporate straight-legged, flared, and cropped denim jeans, feminine tops, and platform shoes into their women's collection to attract a larger market.
3. Sustainable Fashion Materials - Brands can incorporate faux fur and leather pieces made of sustainable materials into their collections to appeal to the eco-conscious consumer.
Industry Implications
1. Fashion - Companies can create captivating ad campaigns featuring a love story between characters to create iconic fashion ads and attract a larger market.
2. Retail - Retail industry can advertise products by incorporating sustainable fashion materials in their collections to appeal to the eco-conscious consumer.
3. Marketing and Advertising - Marketing and advertising professionals can create captivating narratives that tell a love story between different characters to promote fashion collections or products.
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