Gucci's New Highlighter Features Whimsical Butterfly Motifs
Ellen Smith — October 24, 2017 — Fashion
Gucci's new Highlighter is adorned with gorgeously delicate butterfly detailing, to continue with the brand's whimsical aesthetic of flower and animal motifs that have been spotted on Gucci's more recent product lines.
Just in time for the cooler season, this illuminating powder is helping consumers shine throughout the winter months. Enclosed in an elegant black compact case that's laser-etched with a butterfly design, this product is one that looks as good in its casing, as it does when helping a wearer achieve a naturally radiant glow.
The glowing powder features Gucci's iconic gold tones, which elicit an elegant and luxurious look, helping to serve as the perfect butterfly-embezzled companion for this upcoming holiday season.
Just in time for the cooler season, this illuminating powder is helping consumers shine throughout the winter months. Enclosed in an elegant black compact case that's laser-etched with a butterfly design, this product is one that looks as good in its casing, as it does when helping a wearer achieve a naturally radiant glow.
The glowing powder features Gucci's iconic gold tones, which elicit an elegant and luxurious look, helping to serve as the perfect butterfly-embezzled companion for this upcoming holiday season.
Trend Themes
1. Whimsical Designer Cosmetics - The use of playful and creative designs on cosmetics is a trend that continues to garner attention from consumers and offers opportunities for disrupting the beauty industry with new and innovative packaging designs and product offerings.
2. Luxury Highlighters - The popularity of high-end highlighters with unique designs and premium packaging is a trend that presents an opportunity for luxury cosmetics brands to differentiate themselves by offering distinctive and elegant products.
3. Iconic Brand Motifs - The use of iconic brand motifs, such as Gucci's butterfly design, on cosmetics products is a trend that allows brands to leverage their brand identity, increase brand loyalty, and create a unique selling proposition.
Industry Implications
1. Cosmetics and Beauty - The cosmetics and beauty industry can harness the trend of whimsical and luxury designs, by creating innovative packaging solutions that disrupt the industry and draw in new customer segments.
2. Fashion - The intersection of fashion and beauty provides an opportunity for fashion brands to break into the beauty industry, offering on-trend and stylish cosmetics that appeal to consumers looking for a distinctive and unique brand experience.
3. Luxury Brands - The trend of luxury highlighters with distinctive designs creates opportunities for luxury brands to position themselves as high-end beauty brands, leveraging their existing brand recognition and authority to attract a loyal customer base.
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