The Gucci Style Fall 2012 Feature Boasts Digital Editorial Novelty
Alexandra Serrano — October 25, 2012 — Marketing
References: gucci & designscene.net
This Gucci Style Fall 2012 editorial is part of the label's digital iPad magazine.
Models Lenz Von Johnston, Nadja Bender, Lenz Von Johnston and Maud Welzen toy with the equestrian set and the beautiful black horse in this fashion story. The elegance of each garment pays homage to the classic DNA of Gucci's design ethos as styled by Erika Kurihara. Photographer Benjamin Grillon captures each stunning exit, connecting with models to make for elegant visuals.
Though the quality of photography and garment are both note-worthy, the most striking feature of this editorial is that it was not commissioned for a print publication, but for an iPad application. This approach to fashion is forward-thinking and will resonate well with fashionistas who are tech-savvy.
Models Lenz Von Johnston, Nadja Bender, Lenz Von Johnston and Maud Welzen toy with the equestrian set and the beautiful black horse in this fashion story. The elegance of each garment pays homage to the classic DNA of Gucci's design ethos as styled by Erika Kurihara. Photographer Benjamin Grillon captures each stunning exit, connecting with models to make for elegant visuals.
Though the quality of photography and garment are both note-worthy, the most striking feature of this editorial is that it was not commissioned for a print publication, but for an iPad application. This approach to fashion is forward-thinking and will resonate well with fashionistas who are tech-savvy.
Trend Themes
1. Digital Editorial Magazines - The industry of online magazines could disrupt traditional print publications by offering innovative and interactive content exclusively on digital platforms.
2. Fashion and Technology Integration - The trend of fashion entities creating online, interactive applications, and media platforms for their audiences creates a market for innovative fashion technology products and services.
3. Equestrian-themed Fashion - The exploration of equestrian style in fashion editorials presents a disruptive innovation opportunity for the creation of new products and designs that incorporate this theme.
Industry Implications
1. Fashion - The fashion industry has a chance to embrace digital platforms to reach audiences that are tech-savvy and interactive.
2. Media and Publishing - The publishing industry has an opportunity to adopt digital platforms, including online magazines and applications to create niche content and keep up with the times.
3. Technology - There is an opportunity for tech companies to work with fashion companies to develop applications, software and interactive product lines for a new generation of fashion-oriented customers.
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