Gucci Hysteria Campaign
mediterranean — July 13, 2008 — Fashion
Gucci has unveiled a rather unique ad campaign for its Hysteria Collection. The ads feature British model Lily Donaldson embracing and flirting with a knight in golden Gucci armor.
While getting busy with the armored knight, Donaldson wears trendy shoes, bags, accessories, coats and assorted fashion items from the Hysteria collection.
And while you can score a bag for a couple of thousand dollars, you need upwards of $13,000 to get your hands on some of the coats and necklaces.
My favorite piece, the horsebit necklace with pendant in 18kt yellow gold sells for $13900. The $545 blue softened denim 70's base pant with GG interlocking patch detail also looks particularly good on Donaldson's fit body.
Donaldson has the honor of currently appearing on the British Vogue August 2008 cover (see gallery). This is her first solo Vogue cover. She appeared on the cover of American Vogue last year alongside models Jessica Stam, Raquel Zimmermann, Agyness Deyn, Coco Rocha, Hilary Rhoda, Chanel Iman, Sasha Pivovarova, Doutzen Kroes, and Caroline Trentini as the new crop of supermodels.
While getting busy with the armored knight, Donaldson wears trendy shoes, bags, accessories, coats and assorted fashion items from the Hysteria collection.
And while you can score a bag for a couple of thousand dollars, you need upwards of $13,000 to get your hands on some of the coats and necklaces.
My favorite piece, the horsebit necklace with pendant in 18kt yellow gold sells for $13900. The $545 blue softened denim 70's base pant with GG interlocking patch detail also looks particularly good on Donaldson's fit body.
Donaldson has the honor of currently appearing on the British Vogue August 2008 cover (see gallery). This is her first solo Vogue cover. She appeared on the cover of American Vogue last year alongside models Jessica Stam, Raquel Zimmermann, Agyness Deyn, Coco Rocha, Hilary Rhoda, Chanel Iman, Sasha Pivovarova, Doutzen Kroes, and Caroline Trentini as the new crop of supermodels.
Trend Themes
1. Luxury Fashion Ads - Opportunity to create unique and eye-catching fashion ads featuring interesting and unconventional concepts such as Gucci's Hysteria campaign.
2. High-end Accessories - A trend of high-end fashion accessories continuing to increase in price, as seen in Gucci's Hysteria Collection, could create a market for luxury brands to cater to high-end consumers.
3. Model Covers - The trend of featuring models on magazine covers can be an opportunity for models and brands to reach a wider audience through collaborations and endorsements like Lily Donaldson's feature on British Vogue.
Industry Implications
1. Luxury Fashion - Luxury fashion industry can capitalize on the high-end fashion accessories and unique campaigns to cater to wealthy consumers through indulgent experiences and collections.
2. Fashion Advertising - Companies that specialize in fashion advertising and marketing can incorporate unique and unconventional concepts and present a brand's products in creative and relatable ways.
3. Modeling - The modeling industry can capitalize on the trend of featuring models on magazine covers and collaborate with brands to showcase their products in a prominent and visually appealing manner.
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