The Gucci 'Guilty Black' Fragrance Commercial Channels Frank Miller
Katie Pagnotta — February 7, 2013 — Pop Culture
The Gucci 'Guilty Black' fragrance commercial stars Chris Evans and Rachel Evan Wood. The duo act as a sultry couple trapped in a graphic novel-inspired short film.
The sensual and dramatic commercial was penned by Frank Miller and follows his dark and ominous style of writing. The advert stems around a car chase that eventually unwinds into a risque rendezvous between the pair. The ad is littered with Gucci fashions, accessories and signage. It is a smash and keeps the audience yearning for more. Other highlights of the fantastic fragrance short film include the soundtrack mash-up by Friendly Fires and Bat for Lashes titled 'Strangelove' aka the 'Guilty Mix.'
The Gucci 'Guilty Black' commercial is alluring, arouses your attention and will urge you to engage your senses and go purchase the seductive aroma.
The sensual and dramatic commercial was penned by Frank Miller and follows his dark and ominous style of writing. The advert stems around a car chase that eventually unwinds into a risque rendezvous between the pair. The ad is littered with Gucci fashions, accessories and signage. It is a smash and keeps the audience yearning for more. Other highlights of the fantastic fragrance short film include the soundtrack mash-up by Friendly Fires and Bat for Lashes titled 'Strangelove' aka the 'Guilty Mix.'
The Gucci 'Guilty Black' commercial is alluring, arouses your attention and will urge you to engage your senses and go purchase the seductive aroma.
Trend Themes
1. Graphic Novel-inspired Ads - Using the graphic novel style as inspiration in advertisement campaigns presents an opportunity for creating captivating and visually dynamic content.
2. Celebrity Endorsements in Luxe Fragrance Ads - Partnering with high-profile celebrities in perfume commercials offers opportunities for brands to increase visibility and brand recognition.
3. Music Mash-ups in Advert Soundtracks - Incorporating unique and unconventional music choices in commercials can create a memorable impact on the audience and help to increase brand recall.
Industry Implications
1. Fashion - Fashion brands can explore using the graphic novel style in their advertisements to showcase their products in an engaging and visually appealing way.
2. Fragrance - Partnering with celebrity figures in perfume commercials can help fragrance brands to reach new audiences and attract more customers.
3. Marketing and Advertising - Creating unconventional and unique ad soundtracks can result in a greater impact on the audience and lead to higher levels of brand recall and engagement.
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