'GuavaPass' Allows Consumers to Take Gym Classes All Over Asia
Katherine Pendrill — June 3, 2016 — Lifestyle
GuavaPass is a membership-based fitness program that caters to the growing number of health-conscious consumers across Asia. With elite fitness classes available in a number of cities in China and other Asian countries, the service provides a modern alternative to a traditional gym membership.
Similar to the popular North American service ClassPass, GuavaPass allows consumers to access a wide variety of fitness classes in exchange for a monthly fee. These classes include exercises such as spinning, kickboxing, yoga and even CrossFit. The flexibility of the service, means that consumers can pick and choose classes that fit their schedule and their location. This is particularly useful for professionals who may find themselves travelling across Asia for work on a regular basis.
With consumers across Asia becoming increasingly interested in fitness and living a healthy lifestyle, GuavaPass caters to a new breed of gym-goers.
Similar to the popular North American service ClassPass, GuavaPass allows consumers to access a wide variety of fitness classes in exchange for a monthly fee. These classes include exercises such as spinning, kickboxing, yoga and even CrossFit. The flexibility of the service, means that consumers can pick and choose classes that fit their schedule and their location. This is particularly useful for professionals who may find themselves travelling across Asia for work on a regular basis.
With consumers across Asia becoming increasingly interested in fitness and living a healthy lifestyle, GuavaPass caters to a new breed of gym-goers.
Trend Themes
1. Membership-based Fitness Programs - Opportunity to create similar membership-based fitness programs in other regions to cater to health-conscious consumers.
2. Flexible Fitness Class Access - Create a service that allows consumers to access various fitness classes based on their location and schedule.
3. Growth of Fitness Tourism - Develop travel packages that include access to fitness classes in different cities to cater to frequent travelers.
Industry Implications
1. Fitness and Wellness - Opportunity for fitness clubs and wellness centers to offer membership-based programs with access to different fitness classes.
2. Technology and Mobile - Opportunity to develop a mobile app or platform that allows users to easily discover and book fitness classes across multiple locations.
3. Tourism and Hospitality - Opportunity for hotels and travel agencies to collaborate with fitness programs to attract fitness tourists by including fitness classes in their packages.
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