Schweppes Created a Compact G&T Bar for the Holidays
Laura McQuarrie — December 9, 2019 — Autos
References: eventbrite & fabnews.live
On Friday the 13th in December, Schweppes is treating adults in London to the smallest G&T bar in the UK, which takes the form of a black taxi. The compact G&T bar in the back of a taxi will be decked out to resemble a Christmas bar, featuring everything from timber flooring to festive garlands and twinkling lights. Travelers will have the chance to enjoy a cocktail (Schweppes Sleigh Ride) or mocktail (Schweppes Santa's Helper), both made with Schweppes Premium Crisp Tonic Water and prepared by a traveling mixologist.
For the holidays, Schweppes is spotlighting its Edinburgh Gin, which is full of seasonal botanical ingredients such as frankincense and myrrh.
Image Credit: Schweppes
For the holidays, Schweppes is spotlighting its Edinburgh Gin, which is full of seasonal botanical ingredients such as frankincense and myrrh.
Image Credit: Schweppes
Trend Themes
1. Compact Pop-up Bars - The creation of a small, portable bar concept presents opportunities for businesses to provide unique and immersive drinking experiences in different locations.
2. Festive Brand Collaborations - Collaborations between beverage brands and festive-themed events or holidays can create exciting limited-time experiences that generate buzz and increase consumer engagement.
3. Seasonal Product Innovation - Developing seasonal product variations, such as the Edinburgh Gin with seasonal botanicals, can help brands tap into the demand for limited edition offerings during special occasions.
Industry Implications
1. Hospitality - The hospitality industry can explore the concept of compact pop-up bars to enhance guest experiences and offer unique cocktail options at different locations or events.
2. Beverage - The beverage industry can collaborate with various events or holidays to create exclusive, festive-themed drinks that drive consumer interest and sales.
3. Alcoholic Beverages - Alcoholic beverage companies can leverage the trend of seasonal product innovation to create limited edition offerings that cater to consumers' desire for unique flavors during specific times of the year.
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