This Comedian Depicts What It is Like Growing Up Latino in America
Katherine Pendrill — April 7, 2016 — Pop Culture
Dominican and Puerto Rican comedian LeJuan James has become a social media star for his videos depicting what it is like growing up Latino in America. Video content is extremely popular among Hispanic consumers and as a result, there is a strong demand for content that Hispanic individuals can relate to. This comedian produces videos that perfectly capture the challenges of growing up Latino in America.
James originally started posted his comedic videos on Vine and then gradually moved to Facebook and Instagram. His videos often poke fun at familiar situations experienced in Spanish-speaking households. The videos largely appeal to those living in multicultural households, trying to navigate the challenges of maintaining Hispanic values and adapting to American culture. James perfectly captures this feeling by dramatizing different familial characters and rattling off Old World phrases that will be understood by Hispanic viewers. The result is an audience of more than 1.3 million followers on Instagram.
James' comedic videos demonstrate how brands needs to recognize the unique needs of consumers who straddle two different cultural worlds.
James originally started posted his comedic videos on Vine and then gradually moved to Facebook and Instagram. His videos often poke fun at familiar situations experienced in Spanish-speaking households. The videos largely appeal to those living in multicultural households, trying to navigate the challenges of maintaining Hispanic values and adapting to American culture. James perfectly captures this feeling by dramatizing different familial characters and rattling off Old World phrases that will be understood by Hispanic viewers. The result is an audience of more than 1.3 million followers on Instagram.
James' comedic videos demonstrate how brands needs to recognize the unique needs of consumers who straddle two different cultural worlds.
Trend Themes
1. Video Content for Hispanic Consumers - There is a strong demand for video content that Hispanic individuals can relate to, presenting an opportunity for brands to create relatable and engaging content.
2. Depicting Cultural Challenges - Comedians like LeJuan James are capturing the challenges of growing up Latino in America, highlighting the opportunity to depict and entertain audiences by addressing cultural nuances.
3. Focusing on Multicultural Households - Content that resonates with multicultural households, balancing Hispanic values and American culture, can connect with a wide audience and create disruptive innovation opportunities.
Industry Implications
1. Entertainment Industry - The entertainment industry can leverage the popularity of relatable Latino comedians like LeJuan James to produce engaging content that appeals to Hispanic consumers.
2. Social Media Platforms - Social media platforms can tap into the demand for video content among Hispanic consumers, providing a space for Latino comedians to reach and entertain wider audiences.
3. Cultural Marketing - Brands can capitalize on the unique needs of multicultural households by developing marketing strategies that acknowledge and address the challenges of straddling two cultural worlds.
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