GROWBOTS Are Great for Both Kids and Adults
Marissa Brassfield — July 20, 2009 — Life-Stages
References: growbots.rabblerouser & behance.net
These GROWBOTS are plushies for both grown-ups and kids. With fun designs that range from space-age Siamese cats to pink emo kids with bunny ears, these plushies aren't your standard toys.
We've seen a number of innovative takes on standard plush toys. Check out some of my favorites below, and be sure to see the whole line of GROWBOTS in the gallery above.
Implications - The emo behavioral tribe is a modern youth group that thrives off of expressing sadness; however, this target group is also known for being attracted to childlike products. They refer to purchasing these types of products because they want to experience the time in which they considered themselves to be happy.
We've seen a number of innovative takes on standard plush toys. Check out some of my favorites below, and be sure to see the whole line of GROWBOTS in the gallery above.
Implications - The emo behavioral tribe is a modern youth group that thrives off of expressing sadness; however, this target group is also known for being attracted to childlike products. They refer to purchasing these types of products because they want to experience the time in which they considered themselves to be happy.
Trend Themes
1. Emo Plushies - The trend of creating plushies with emo designs for both adults and kids, offering opportunities for disruptive innovation in the toy industry.
2. Youthful Nostalgia - The trend of older generations seeking out childhood nostalgia through products, creating opportunities for disruptive innovation in the sentimental gift industry.
3. Expressive Behavioral Tribes - The trend of youth groups expressing themselves through product choices and aesthetics, creating opportunities for disruptive innovation in the fashion and accessory industries.
Industry Implications
1. Toy Industry - Innovative ideas for plush toys that cater to the modern emo demographic, offering unique product designs and experiences.
2. Sentimental Gift Industry - New product ideas that tap into the nostalgic sentimentality of older generations and offer unique sentimental gifts.
3. Fashion and Accessory Industry - Innovative designs for clothing and accessories that cater to expressive behavioral tribes, offering a unique and customizable style experience.
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