Jupiter Helps Shoppers Discover Recipes From Creators
Michael Hemsworth — September 20, 2022 — Business
References: jupiter.co & progressivegrocer
The Jupiter grocery shopping platform is rolling out more than 60 digital storefronts for content creators to offer shoppers with a way to get inspiration when in need of essentials. The shopping platform offers recipes that can be shopped along with individual ingredients and more, which can all be accessed on a same-day basis. This will provide food creators on a nationwide level with the ability to monetize their creations and also create a sense of ownership around their recipes.
Co-Founder and CEO Chad Monroe spoke on the Jupiter grocery shopping platform saying, "Today, 85% of consumers use social media as part of the shopping process, but the creators behind those recipes you’re shopping from are not compensated directly. Jupiter is the place where creators host individual-curated storefronts that their followers can shop from, as well as a place where brands can reach consumers in turn, earning the creators the money they deserve for their hard work.”
Co-Founder and CEO Chad Monroe spoke on the Jupiter grocery shopping platform saying, "Today, 85% of consumers use social media as part of the shopping process, but the creators behind those recipes you’re shopping from are not compensated directly. Jupiter is the place where creators host individual-curated storefronts that their followers can shop from, as well as a place where brands can reach consumers in turn, earning the creators the money they deserve for their hard work.”
Trend Themes
1. Creator-driven Grocery Shopping - Creating a platform for content creators to offer recipes and essential ingredients to shoppers, monetizing their creations and providing a sense of ownership around their recipes.
2. Monetizing Social Media Creations - Compensating creators directly for their hard work through a platform that utilizes social media content creation, thus making it an intriguing and effective business proposition.
3. Same-day Delivery - Providing options for same-day delivery, creating a competitive edge in the grocery industry and increasing customer satisfaction with a quick and efficient service.
Industry Implications
1. Online Grocery Shopping - Offering online shopping and delivery services, with a specific focus on creator-driven content being the key differentiator.
2. Social Media Marketing - Allowing brands to reach consumers directly, utilizing social media content creators to promote their products in a more effective and authentic way.
3. Recipe Discovery - Creating an innovative way to discover recipes and essential ingredients that can be accessed on a same-day basis, thus filling a gap in the current recipe discovery industry.
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