Pur Cosmetics Released Dr. Seuss’s the Grinch Makeup Collection
Ellen Smith — October 8, 2018 — Fashion
References: purcosmetics & thegloss
Not everyone is welcoming the winter season, and those looking to express their discontent while still remaining fresh-faced might be drawn to Pur Cosmetics' Dr. Seuss’s The Grinch makeup collection.
This adorable collection is arriving ahead of the release of the new Grinch film, presenting consumers with something seasonal and aesthetically pleasing that can help them express their feelings toward the holidays, or their fandom of the classic story. The cosmetic collection is comprised of highly wearable greens, golds and reds. The five-piece collection features an eye shadow palette, skincare, eye liner brushes and more, making for an all-encompassing palette that'll get one ready for any holiday party.
Dr. Seuss’s The Grinch makeup collection is available online.
This adorable collection is arriving ahead of the release of the new Grinch film, presenting consumers with something seasonal and aesthetically pleasing that can help them express their feelings toward the holidays, or their fandom of the classic story. The cosmetic collection is comprised of highly wearable greens, golds and reds. The five-piece collection features an eye shadow palette, skincare, eye liner brushes and more, making for an all-encompassing palette that'll get one ready for any holiday party.
Dr. Seuss’s The Grinch makeup collection is available online.
Trend Themes
1. Holiday-themed Makeup Collections - Create and release makeup collections inspired by popular seasonal themes to cater to the consumer sentiment during holidays.
2. Fandom-inspired Cosmetic Collections - Develop cosmetic collections based on beloved fictional characters or stories to capitalize on the fan base and aesthetic appeal.
3. All-in-one Makeup Palettes - Design and market comprehensive makeup palettes that offer a range of products for different occasions, providing convenience to consumers.
Industry Implications
1. Cosmetics - The cosmetics industry can explore creating themed makeup collections to tap into the consumer fascination with popular holiday seasons or fictional characters/stories.
2. Film and Entertainment - The film and entertainment industry can collaborate with cosmetics brands to develop makeup collections inspired by upcoming movie releases, enhancing the fan experience and generating additional revenue.
3. Online Retail - The online retail industry can capitalize on the demand for unique makeup collections by offering a wide range of themed cosmetics to cater to the preferences of holiday and fandom enthusiasts.
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