'Grillz' by Craig Hunter Puts a Twist on Traditional Teeth Adornments
Allison Love — August 27, 2010 — Autos
References: behance.net & behance.net
'Grillz' by Craig Hunter is a set of hilarious images that take traditional teeth adornments and give them an interesting twist.
Hunter went to an auto show and wondered if car-lovers would wear grills in the fashion of their favorite car brand. These hilarious images are the result of those musings. 'Grillz' by Craig Hunter mixes "humour with hip-hop culture," giving a twist to traditional rapper accessories.
Implications - There are many products that consumers are unable to do without in their lifestyles. A variety of these items may bear a negative or unfavorable reputation. Companies and businesses that are able to transform such statures from senile to youthful will create a clientele who is more willing to invest in such things. Consumers are more likely drawn to products that are perceived in a positive light by others.
Hunter went to an auto show and wondered if car-lovers would wear grills in the fashion of their favorite car brand. These hilarious images are the result of those musings. 'Grillz' by Craig Hunter mixes "humour with hip-hop culture," giving a twist to traditional rapper accessories.
Implications - There are many products that consumers are unable to do without in their lifestyles. A variety of these items may bear a negative or unfavorable reputation. Companies and businesses that are able to transform such statures from senile to youthful will create a clientele who is more willing to invest in such things. Consumers are more likely drawn to products that are perceived in a positive light by others.
Trend Themes
1. Personalized Branding - Opportunity for car brands to extend their branding to unconventional products like dentures.
2. Humorous Fashion - Opportunity to combine comedy and fashion in unique accessories like 'Grillz'.
3. Transformation of Reputation - Opportunity to change the perception of products from negative to positive for increased consumer interest.
Industry Implications
1. Automotive - Automotive industry can explore unconventional branding opportunities through collaboration with fashion and lifestyle products.
2. Fashion - Fashion industry can tap into the humor trend and create unique, funny accessories like 'Grillz'.
3. Cosmetics - Cosmetics industry can leverage the transformation of reputation trend to reposition and rebrand certain beauty products.
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