Woolrich and Griffin Studio Join Forces for a SS19 Capsule
References: woolrich & highsnobiety
Fashion label Woolrich works in conjunction with Griffin Studio on a capsule designed specifically for the Spring/Summer 2019 season. The design inspiration that lies behind the capsule highlights the essence of Americana culture, fusing experimental fabrication and performance-focused design. The highlighting piece in the collaborative collection is the fishtail parka, which blends together three different outerwear structures influenced by the militaristic M51 parka.
It is constructed using ripstop fabric materials and blends in historical performance factors. Another notable item in the capsule is the versatile lightweight down jacket that features re-attachable sleeves and a water-resistant finish. The overall design aesthetics highlights neutral hues contrasted by bright hits of red and orange, signature to Woolrich's designs. The entire collaborative capsule is now available for purchase online at Woolrich.
It is constructed using ripstop fabric materials and blends in historical performance factors. Another notable item in the capsule is the versatile lightweight down jacket that features re-attachable sleeves and a water-resistant finish. The overall design aesthetics highlights neutral hues contrasted by bright hits of red and orange, signature to Woolrich's designs. The entire collaborative capsule is now available for purchase online at Woolrich.
Trend Themes
1. Americana-inspired Menswear - A growing trend in the fashion industry that presents an opportunity for companies to create collections inspired by American culture.
2. Performance-focused Design - An emerging trend in the fashion industry that presents an opportunity for companies to create designs that are both fashionable and functional.
3. Versatile Outerwear - A trend in the fashion industry focused on creating outerwear that provides a range of functionality, such as re-attachable sleeves and water-resistant finishes.
Industry Implications
1. Fashion - Companies in the fashion industry can capitalize on the trend of Americana-inspired menswear to create collections that embrace American culture and heritage.
2. Apparel Manufacturing - Manufacturers in the apparel industry can take advantage of the trend of performance-focused design to create clothing that is both fashionable and functional.
3. Outdoor Gear - Outdoor gear companies can tap into the trend of versatile outerwear to create products that cater to a variety of outdoor activities and environments.
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