Woolrich Taps Goldwin for a Capsule Inspired by the Appalachian
In preparation for the Fall/Winter 2020 season, Woolrich Outdoor Label taps the help of Japanese brand Goldwin on a special collection inspired by the famous Appalachian trail. The iconic trail is located in North American and goes as long as 2,000 miles. The collection of apparel readies for such terrain, designing with adaptability and style.
The capsule spotlights three main sections, honoring heritage as a influence, sustainability as an approach to a better future, and innovation as a tool. There is a blend of different technologies that are implemented throughout the collection's design and production process. Some of the standout designs include the GORE-TEX Shakedry-made Winterride Down Parka SD and the Trail Parka that is sustainably made.
Image Credit: Woolrich Outdoor Label
The capsule spotlights three main sections, honoring heritage as a influence, sustainability as an approach to a better future, and innovation as a tool. There is a blend of different technologies that are implemented throughout the collection's design and production process. Some of the standout designs include the GORE-TEX Shakedry-made Winterride Down Parka SD and the Trail Parka that is sustainably made.
Image Credit: Woolrich Outdoor Label
Trend Themes
1. Heritage-inspired Apparel - Expanding on heritage-inspired apparel collections can offer disruptive innovation opportunities by blending traditional designs with modern technologies.
2. Sustainable Outerwear - Developing sustainable outerwear using eco-friendly materials and production methods presents disruptive innovation opportunities in the fashion industry.
3. Adaptive Trail Gear - Creating adaptive trail gear that combines functionality and style can lead to disruptive innovation opportunities for outdoor apparel brands.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities by incorporating heritage-inspired designs, sustainability, and adaptive gear into their collections.
2. Outdoor Apparel - Outdoor apparel brands can tap into disruptive innovation opportunities by focusing on sustainable manufacturing techniques and adaptive designs for trails and wilderness.
3. Sportswear - The sportswear industry can benefit from disruptive innovation opportunities by incorporating heritage-inspired design elements, sustainable practices, and adaptive features into their products.
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