GREGG HOMME Makes Undergarments for Men With Confidence
John Ibbitson — December 13, 2011 — Naughty
References: gregghomme
GREGG HOMME is an adventurous line of intimates for men that has been creating underwear, swimwear and clubwear for years now. With names like Kink, Stripper, Steam, Scandal and Tease, the brands latest collection focuses on daring pieces of a suggestive nature.
The company’s video advertisements feature a voyeuristic perspective into the lives of the men who wear them, while its print ads showcase barely dressed, masculine, hard-bodied men confidently posing in the undergear; GREGG’s underwear is definitely for those who are comfortable in their own skin.
Luxurious fabrics, unique cuts and tailored details is what sets these comfortable, yet bold, undergarments apart from other lines. Is it any wonder then that this enticing brand comes from Montreal; a city that is considered by many Canadians to be one of the fashion capitals of the country. So get ready to show off your darker side with a fresh, fashion-forward pair of undies from GREGG HOMME.
The company’s video advertisements feature a voyeuristic perspective into the lives of the men who wear them, while its print ads showcase barely dressed, masculine, hard-bodied men confidently posing in the undergear; GREGG’s underwear is definitely for those who are comfortable in their own skin.
Luxurious fabrics, unique cuts and tailored details is what sets these comfortable, yet bold, undergarments apart from other lines. Is it any wonder then that this enticing brand comes from Montreal; a city that is considered by many Canadians to be one of the fashion capitals of the country. So get ready to show off your darker side with a fresh, fashion-forward pair of undies from GREGG HOMME.
Trend Themes
1. Suggestive Undergarments - Opportunity for companies to create daring pieces of a suggestive nature in the undergarment industry.
2. Voyeuristic Advertising - Opportunity for companies to use voyeuristic advertising that showcases the lives of those who wear their products.
3. Luxurious Underwear - Opportunity for companies to set their undergarment lines apart from competitors through the use of luxurious fabrics, unique cuts, and tailored details.
Industry Implications
1. Fashion - Fashion companies can create daring undergarments that feature luxurious fabrics and unique cuts.
2. Advertising - Advertising companies can use a voyeuristic perspective to advertise undergarment brands to consumers.
3. Intimate Apparel - Opportunity for companies to create confident, masculine, and unique undergarments for men.
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