Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,511 inspiring examples.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,143 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,143 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,231 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,511 cutting edge ideas.

Americana-Themed Deconstructed Apparel

Clean the Sky - Positive Eco Trends & Breakthroughs

The Greg Lauren Summer 2021 Capsule is Bold and Bright

— July 23, 2020 — Fashion
The Greg Lauren Summer 2021 collection is made up of a broad scope of designs that center around the theme of deconstructed Americana aesthetics. There are distressed denim pieces, bright patchwork accents, loosely tailored silhouettes, and textured fabrication that make up the designs.

There is also a strong focus and sustainability as well -- Lauren states, "My own deep reflection and consciousness has led me to take a look at how the African American experience has impacted me, which has led to my examination of the history of some of my aesthetic inspirations." Every item in the collection is constructed from recycled fabric including pieces from retro army tents, old flannel shirts, denim painter pants, and deadstock scraps to create new patterning.

Image Credit: Greg Lauren
Trend Themes
1. Deconstructed Americana Aesthetics - Explore the potential for incorporating deconstructed Americana aesthetics into fashion designs, creating unique and bold looks.
2. Distressed Denim Pieces - Take advantage of the rising popularity of distressed denim pieces by offering innovative designs and techniques for a stylish and rugged look.
3. Sustainability in Fashion - Investigate eco-friendly and sustainable practices in the fashion industry to meet the growing demand for conscious and environmentally-friendly clothing options.
Industry Implications
1. Fashion Design - Embrace the opportunity to integrate deconstructed Americana aesthetics into fashion designs, catering to consumers looking for unique and bold styles.
2. Textile Recycling - Explore the potential of textile recycling to create new patterns and designs by repurposing old fabric pieces, contributing to a circular economy.
3. Sustainable Fashion Manufacturing - Develop sustainable fashion manufacturing practices that utilize recycled fabrics and materials, meeting the increasing consumer demand for eco-friendly fashion options.
0.7
Score
Popularity
Activity
Freshness