This Greenpeace Campaign Shows the Impact of Industry on Natural Wildlife
David Ingram — September 24, 2015 — Social Good
References: adeevee & designtaxi
This Greenpeace campaign features striking ads that highlight the devastating impact that climate change and the industrial industry can have on local wildlife.
Created by Chinese ad agency Publicis Shanghai, this Greenpeace campaign is made to almost resemble a vidid 3D diorama model. Each model features miniature factories emitting smoke in both a cold arctic and pristine mountain backdrop. The most impactful element of this unique ad campaign however are the depictions of animals made to be larger than life.
Both a grizzly bear and a walrus with its cub are impaled with pipes drilling into the ground for natural resources. Screaming out in pain, the bloody image instantly leaves a lasting impression on the viewer and hopefully accomplishes the goal of making people think a little closer about society's impact upon natural wildlife.
Created by Chinese ad agency Publicis Shanghai, this Greenpeace campaign is made to almost resemble a vidid 3D diorama model. Each model features miniature factories emitting smoke in both a cold arctic and pristine mountain backdrop. The most impactful element of this unique ad campaign however are the depictions of animals made to be larger than life.
Both a grizzly bear and a walrus with its cub are impaled with pipes drilling into the ground for natural resources. Screaming out in pain, the bloody image instantly leaves a lasting impression on the viewer and hopefully accomplishes the goal of making people think a little closer about society's impact upon natural wildlife.
Trend Themes
1. Climate Change Awareness - Opportunity for businesses to develop innovative solutions and products that combat climate change and reduce the impact on wildlife.
2. Environmental Responsibility - Opportunity for industries to adopt sustainable practices and reduce their negative impact on natural wildlife.
3. Impactful Advertising - Opportunity for businesses to create powerful and emotionally-driven ad campaigns that raise awareness about the impact of industry on wildlife.
Industry Implications
1. Renewable Energy - Opportunity for the renewable energy industry to provide clean and sustainable alternatives to fossil fuels, minimizing the harm caused to wildlife.
2. Conservation and Wildlife Protection - Opportunity for the conservation and wildlife protection industry to collaborate with businesses and develop strategies to preserve and safeguard threatened species.
3. Creative Advertising and Marketing - Opportunity for the advertising and marketing industry to push boundaries and develop visually impactful campaigns that draw attention to the impact of industry on wildlife.
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