The Green Thing Glove Love Project Pairs Up Lost Winter Accessories
Katherinev123 — October 1, 2009 — Eco
References: dothegreenthing & springwise
Every winter, stray mittens and gloves become lost and alone, never to see their other halves. The Green Thing Glove Love project tackles this problem with an innovative and fun approach to recycling lost and found mittens and gloves.
The Green Thing Glove Love project pairs up single gloves and mittens acquired from donations and lost and found boxes of last winter. After being washed and repaired as required, the enviro group Green Thing matches lone hand-warmers by size (not color) and label them with nametags and “letters of introduction,” according to Springwise. The matches are then sold to new owners, the profits from which will go to Green Thing Trust, a registered charity.
The Green Thing Glove Love project pairs up single gloves and mittens acquired from donations and lost and found boxes of last winter. After being washed and repaired as required, the enviro group Green Thing matches lone hand-warmers by size (not color) and label them with nametags and “letters of introduction,” according to Springwise. The matches are then sold to new owners, the profits from which will go to Green Thing Trust, a registered charity.
Trend Themes
1. Upcycling Lost and Found - Disruptive innovation opportunity: Create a platform or service that upcycles lost and found items into new products or matches them with their missing halves.
2. Socially Responsible Recycling - Disruptive innovation opportunity: Develop a recycling system or organization that focuses on reusing and repurposing items for a charitable cause.
3. Community-driven Online Marketplace - Disruptive innovation opportunity: Build an online marketplace where individuals can buy and sell lost and found items, connecting those who have lost something with those who have found it.
Industry Implications
1. Sustainability - Disruptive innovation opportunity: Innovate ways to promote sustainability and reduce waste by repurposing and reusing everyday items.
2. Charity - Disruptive innovation opportunity: Develop new models and approaches to fundraising for charities by involving the community and creating unique products.
3. E-commerce - Disruptive innovation opportunity: Transform traditional marketplaces into community-driven platforms that foster connections and encourage sustainable consumption.
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