The Columbia Sportswear ‘Angry Cat' Video Douses a Kitty to Test
Sarah Moore — March 20, 2012 — Marketing
References: columbia & designtaxi
‘Angry Cat,’ Columbia’s newest ‘Great Moments in Trying Stuff’ video, tests out the ‘Omni-Dry with Omni-Wick Evap’ Jacket on one of the most water-hating animals out there.
This hilarious product-testing ad puts the jacket’s water-repelling technology to the limit to see if even an aqua-sensitive black cat can remain dry while wearing it.
The theory that cats hate water is first tested in the video, and then, once proven, the furry feline is dressed in the waterproof jacket and put under a series of water-spray nozzles. Much to the kitty’s pleasure, the jacket holds true to its water-repelling promise and the animal is kept warm and dry.
The sportswear line has a few other videos in the series that each feature interesting (and somewhat ridiculous) tests designed to promote the countless applications for their products.
Columbia Sportswear’s ‘Angry Cat’ video is one of the funniest in the ‘Great Moments in Trying Stuff’ series, and may even may prompt some serious cat fanatics to get a matching set for both themselves and their pet.
This hilarious product-testing ad puts the jacket’s water-repelling technology to the limit to see if even an aqua-sensitive black cat can remain dry while wearing it.
The theory that cats hate water is first tested in the video, and then, once proven, the furry feline is dressed in the waterproof jacket and put under a series of water-spray nozzles. Much to the kitty’s pleasure, the jacket holds true to its water-repelling promise and the animal is kept warm and dry.
The sportswear line has a few other videos in the series that each feature interesting (and somewhat ridiculous) tests designed to promote the countless applications for their products.
Columbia Sportswear’s ‘Angry Cat’ video is one of the funniest in the ‘Great Moments in Trying Stuff’ series, and may even may prompt some serious cat fanatics to get a matching set for both themselves and their pet.
Trend Themes
1. Water-repelling Technology - Disruptive innovation opportunity: Develop new applications of water-repelling technology in various industries such as outdoor apparel, camping gear, and automotive.
2. Product Testing Videos - Disruptive innovation opportunity: Create entertaining and engaging product testing videos to showcase the effectiveness of different products, attracting online viewers and potential customers.
3. Matching Pet Accessories - Disruptive innovation opportunity: Capitalize on the demand for matching pet accessories and expand product offerings in the pet industry, targeting pet owners who enjoy dressing up their pets.
Industry Implications
1. Outdoor Apparel - Disruptive innovation opportunity: Introduce advanced water-repelling technology in outdoor apparel to enhance comfort and protection for outdoor enthusiasts.
2. Camping Gear - Disruptive innovation opportunity: Develop waterproof materials and equipment for camping gear to improve the camping experience and keep campers dry in wet conditions.
3. Automotive - Disruptive innovation opportunity: Apply water-repelling technology in automotive manufacturing to create self-cleaning or water-resistant car surfaces, reducing the need for frequent car washes.
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