Ciele Athletics & norda Join on the 001 Gravel Collaboration
References: cieleathletics & hypebeast
Montreal-based brands Ciele Athletics and norda work together on the Gravel collaboration that highlights the 001 sneaker model. The shoes are inspired by gravel roads and how it is often the preferred route for trail runners. The shoes have a blend of grey and soft tan tones throughout the palette.
There is also a pop of bright detailing with the hi-vis orange that adds a bold touch of contrast. The inner side of the heel tabs are marked with Ciele Athletics branding and the medial side of the shoe has a muted dual oval logo. Additional details include the woven Dyneema fabric on the upper and the Vibram Litebase midsole and Megagrip outsole base foundation.
Image Credit: Ciele Athletics
There is also a pop of bright detailing with the hi-vis orange that adds a bold touch of contrast. The inner side of the heel tabs are marked with Ciele Athletics branding and the medial side of the shoe has a muted dual oval logo. Additional details include the woven Dyneema fabric on the upper and the Vibram Litebase midsole and Megagrip outsole base foundation.
Image Credit: Ciele Athletics
Trend Themes
1. Gravel-inspired Footwear - The trend of designing footwear inspired by unconventional materials like gravel creates an opportunity for disruptive innovation in the fashion industry.
2. Trail Running-specific Sneakers - The trend of designing sneakers specifically for trail runners creates an opportunity for disruptive innovation in the athletic footwear industry, catering to a niche market.
3. Bold Color Accents in Sneakers - The trend of incorporating bold color accents in sneakers creates an opportunity for disruptive innovation in the sneaker industry, appealing to a younger demographic who enjoy statement pieces.
Industry Implications
1. Fashion Industry - The trend of designing unconventional footwear materials like gravel creates an opportunity for disruptive innovation in the fashion industry.
2. Athletic Footwear Industry - The trend of designing sneakers specifically for trail runners creates an opportunity for disruptive innovation in the athletic footwear industry, catering to a niche market.
3. Sneaker Industry - The trend of incorporating bold color accents in sneakers creates an opportunity for disruptive innovation in the sneaker industry, appealing to a younger demographic who enjoy statement pieces.
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