Bon Vivant's 'Grater Card' Grates and Promotes Cheese
Alexander Lam — May 16, 2013 — Art & Design
References: jwt & designtaxi
The 'Grater Card' made by JWT Brazil is a business card that doubles as a cheese greater. Made for retailer Bon Vivant, the business cards were made to promote the cheese store and encourage people to consume more cheese.
The minimalist cards are metallic and continue to serve the purpose of a business card while acting as a cheese grater. The cards are branded with Bon Vivant's logo, and have the cheese store's phone number and address noticeably printed on the top.
These practical cards are a great way to promote a cheese store. Augmenting the business card with a simplistic but effective function inspires brand loyalty among its recipients. Though the card may pose some safety risks during distribution, surprising customers with an astonishing card is sure to pay dividends.
The minimalist cards are metallic and continue to serve the purpose of a business card while acting as a cheese grater. The cards are branded with Bon Vivant's logo, and have the cheese store's phone number and address noticeably printed on the top.
These practical cards are a great way to promote a cheese store. Augmenting the business card with a simplistic but effective function inspires brand loyalty among its recipients. Though the card may pose some safety risks during distribution, surprising customers with an astonishing card is sure to pay dividends.
Trend Themes
1. Functional Business Cards - The trend of creating business cards with additional functionality presents opportunities for innovative marketing strategies.
2. Promotional Products with Utility - The trend of using promotional items that serve a practical purpose allows businesses to engage with customers in a memorable way.
3. Creative Branding Innovations - The trend of incorporating unique and unexpected elements into branding materials opens up possibilities for disruptive marketing approaches.
Industry Implications
1. Stationery and Printing - The stationery and printing industry can explore new product offerings by developing innovative business cards that have additional functionality.
2. Promotional Products - The promotional products industry can tap into the trend by offering customized items that serve a practical purpose, effectively promoting businesses and brands.
3. Marketing and Advertising - The marketing and advertising industry can leverage creative branding innovations to captivate audiences and differentiate brands in a competitive marketplace.
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